Whether or not you’re a big Facebook user yourself, you’ve probably been told to run Facebook ads to generate leads for your business at some point in the last 18 months. Facebook ad campaigns are the perfect way to reach your audience based on demographic, geographic...
We get it, when you launch a new business it’s very unlikely you’ll have a huge amount of money to spend on digital marketing straight away. But in a classic chicken-and-egg situation, if you have no marketing – how are you supposed to get customers and make money to...
Social media is integral for any business that wants to grow in 2021. 80% of Instagram users follow a business profile and 66% of Facebook users say they feel more confident in a brand after messaging them on the platform. From a business perspective you really have...
At its core, social media is an opportunity for you to interact with both your existing customers as well as potential new customers. In addition, a strong social media strategy allows you to supply your customers with improved customer service, whilst at the same...
Let’s be clear, LinkedIn is NOT a sales tool. However, if you’re good at sales, LinkedIn can be an incredibly effective channel to reach a wide audience and to find opportunities to start conversations with prospects. LinkedIn is particularly effective for B2B sales...
Advertising online is a crucial part of most businesses’ digital marketing strategy but with so many different advertising platforms to explore, which route should businesses take? We’re going to explore two of the most popular advertising methods – Search Ads and...
