LinkedIn is a great social media marketing tool to help you grow your business by reaching B2B audiences and raising awareness of your brand. According to research, 80% of all B2B social media leads are generated on LinkedIn. However, it’s not as simple as setting up...
Social Media Marketing Blog Archives
What imagery should you use for social media?
80% of Instagram users follow a business profile and 66% of Facebook users say they feel more confident in a brand after messaging them on the platform.
How to write a good connection invite for LinkedIn
LinkedIn has over 30 million users in the UK alone and 40% of B2B marketers say LinkedIn is the most effective platform for driving high-quality leads (source). In light of this, it’s no surprise that LinkedIn is one of the most popular social media platforms for B2B...
7 tips to increase your social media engagement
Social media is one of the leading ways brands market themselves to their target audience. But posting alone is not enough.Beyond brand awareness, you should be looking to develop brand affinity and advocacy by increasing your audience’s engagement with your content...
Where should I run ads to promote my business?
Advertising is a very good way to promote your business, however, there are lots of different platforms you can choose from when running your ad campaign, and it can be hard to know which is the best one for your business and aims. Regardless of your budget, picking...
How much should you spend on Facebook ads?
In all honestly, answering the question “how much should you spend on Facebook ads” can feel a bit like answering “how long is a piece of string”. But it is something small business owners and marketing managers ask us regularly so here is some advice to help you set...
3 Things To Remember When Posting On Social Media
If you Google ‘what to post on social media’, you’ll be greeted with several articles telling you 50+, 20 or 70 (70!) different things to post. Which, to us, seems like far too many for busy business owners to remember. We want to make social media marketing as simple...
How to generate leads with Facebook Meta ads
Whether or not you’re a big Facebook user yourself, you’ve probably been told to run Facebook ads to generate leads for your business at some point in the last 18 months. Facebook ad campaigns are the perfect way to reach your audience based on demographic, geographic...
4 free ways to market your business (in under 60 minutes)
We get it, when you launch a new business it’s very unlikely you’ll have a huge amount of money to spend on digital marketing straight away. But in a classic chicken-and-egg situation, if you have no marketing – how are you supposed to get customers and make money to...
How To Create A Winning Social Media Strategy
At its core, social media is an opportunity for you to interact with both your existing customers as well as potential new customers. In addition, a strong social media strategy allows you to supply your customers with improved customer service, whilst at the same...
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