Social media is one of the leading ways brands market themselves to their target audience. But posting alone is not enough.Beyond brand awareness, you should be looking to develop brand affinity and advocacy by increasing your audience’s engagement with your content...
In all honestly, answering the question “how much should you spend on Facebook ads” can feel a bit like answering “how long is a piece of string”. But it is something small business owners and marketing managers ask us regularly so here is some advice to help you set...
If you Google ‘what to post on social media’, you’ll be greeted with several articles telling you 50+, 20 or 70 (70!) different things to post. Which, to us, seems like far too many for busy business owners to remember. We want to make social media marketing as simple...
LinkedIn is a great tool to help you grow your business by reaching B2B audiences and raising awareness of your brand. However, it’s not as simple as setting up a basic profile and hoping customers will find you. There are some key things you need to do to get the...
Whether or not you’re a big Facebook user yourself, you’ve probably been told to run Facebook ads to generate leads for your business at some point in the last 18 months. Facebook ad campaigns are the perfect way to reach your audience based on demographic, geographic...
We get it, when you launch a new business it’s very unlikely you’ll have a huge amount of money to spend on digital marketing straight away. But in a classic chicken-and-egg situation, if you have no marketing – how are you supposed to get customers and make money to...
