Social media is integral for any business that wants to grow in 2021.
80% of Instagram users follow a business profile and 66% of Facebook users say they feel more confident in a brand after messaging them on the platform.
From a business perspective you really have nothing to lose – all mainstream social media platforms are free to join and give you the potential to reach new customers while staying in touch with your existing clients (as long as you have a good social media strategy).
With so many users posting on social media, it can be hard to stand out in the feed. One of the best ways to get your brand noticed in amongst the noise on social media is to use the right imagery.
We asked Scott Wigglesworth from Blackfell Photography what imagery businesses should be using on social media to ensure they get the best results.
“It depends on your individual brand and demographic but ultimately it should be relatable to your audience.” Says Scott. “There are lots of indie clothing brands who are taking photos on the streets of Norwich which make the images way more relatable to their target audience compared to those taken in studios.”
Similarly to the messages that you share with your audience on social media, the imagery that goes with those messages should align with the experiences, challenges and preferences of your buyer personas.
“We’re a very visual culture, imagery isn’t just about what’s in the picture – it’s about the story it tells” so make sure your images reflect a story about your brand that your audience can relate to.
Not sure how to do this?
Scott recommends looking at the other brands your associate your business with or the brands that inspire to identify elements you could replicate in your own way.
“When starting to work with a photographer have a style or an example in mind to give them a starting point to ensure you don’t waste time and money not getting what you want”
Digital marketing comes down to what we see online – so we should make it as strong as possible.
Want to know more about marketing your business online?