PPC once referred to a form of ads that were paid for based on how many clicks they received (Pay-Per-Click) however as bidding structures have evolved they now encompass all ad types offered via an auction system regardless of whether you pay for clicks, impressions...
Ads are, without a doubt, a great way to get in front of your target audience, build awareness of your brand and drive customers to your company. With digital ad audiences being nearly twice as attentive as traditional TV audiences, it makes sense that businesses are...
Click-Through Rate (CTR) is a commonly overlooked metric in Google Ads that can actually be the key to a successful search campaign. By improving your CTR in Google Ads you can save money, achieve more conversions and have high performing ads overall. CTR is basically...
Google Ads is a wonderful tool for brands trying to reach their target audience online. Jess McClory from Logic Digital discusses their benefits along with other industry specialists. Not only can you target based on demographic information and interests, you can also...
Advertising online is a crucial part of most businesses’ digital marketing strategy but with so many different advertising platforms to explore, which route should businesses take? We’re going to explore two of the most popular advertising methods – Search Ads and...
Getting your PPC ads right in Google Ads or Bing Ads can be hard even for the most experienced specialists. But these ads can play a crucial role in your wider digital marketing strategy so it’s important that you take the time to craft a great PPC ad that will get...
