The average B2B buyer journey now takes 272 days and involves 88 touchpoints across 4 channels. That is nearly nine months of research, comparison and internal discussion before a single deal closes. So where should your paid media budget go? The truth is, LinkedIn...
Hi, I’m Amy – Senior Account Manager and in-house PPC expert here at Logic Digital. I’ve managed countless Google Ads accounts across a wide range of industries, and one thing I hear all the time is: “How can I make my PPC campaigns perform better?” Whether you’ve...
Business ads are paid or organic marketing messages that help companies promote their products or services through digital, print, or broadcast media. Did you know that 97% of people learn about local businesses online? But how do you know which one will actually...
The digital advertising world continues to evolve every year, and automation is at the forefront of this transformation. In the world of pay-per-click (PPC) campaigns, AI marketing automation offers businesses a powerful way to save time, optimise bids, and enhance...
Google Ads is a great tool for brands trying to reach their target audience online. Amy from Logic Digital discusses their benefits along with other industry specialists. Ad extensions are a critical factor when it comes to determining your ad rank – by using ad...
Paid ads are, without a doubt, a great way to get in front of your target audience, build awareness of your brand and drive customers to your company. With digital ad audiences being nearly twice as attentive as traditional TV audiences, it makes sense that businesses...
Thinking of using Google Ads to promote your business? Here are our top tips for creating an effective campaign. Evaluate Google Ads for your business Before you even start creating a Google Ads campaign, you need to evaluate and analyse three things: Is Google Ads...
Google ads can help you to drive business through all your touchpoints, digital and in-person. They target customers at the awareness and consideration stages of the buyer’s journey and encourage these customers to interact with your business and consider your...
PPC once referred to a form of ads that were paid for based on how many clicks they received (Pay-Per-Click) however as bidding structures have evolved they now encompass all ad types offered via an auction system regardless of whether you pay for clicks, impressions...
Click-Through Rate (CTR) is a commonly overlooked metric in Google Ads that can actually be the key to a successful search campaign. By improving your CTR in Google Ads you can save money, achieve more conversions and have high performing ads overall. CTR is basically...
Advertising online is a crucial part of most businesses’ digital marketing strategy but with so many different advertising platforms to explore, which route should businesses take? We’re going to explore two of the most popular advertising methods – Search Ads and...
Getting your PPC ads right in Google Ads or Bing Ads can be hard even for the most experienced specialists. But these ads can play a crucial role in your wider digital marketing strategy so it’s important that you take the time to craft a great PPC ad that will get...
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