What imagery should you use in your ads?

Ads are, without a doubt, a great way to get in front of your target audience, build awareness of your brand and drive customers to your company. With digital ad audiences being nearly twice as attentive as traditional TV audiences, it makes sense that businesses are...

6 quick tips to create a PPC ad that promotes your business

Getting your PPC ads right in Google Ads or Bing Ads can be hard even for the most experienced specialists. But these ads can play a crucial role in your wider digital marketing strategy so it’s important that you take the time to craft a great PPC ad that will get...

What keywords should you target in your PPC campaign?

When you run a PPC campaign through Google Ads, you can target your ads in a number of ways, including by location, interests and demographics. Yet, among all of these, keywords are arguably the best choice for your PPC campaign, as you can easily target users based...