Google Tag Manager for your website: a beginner’s guide

Google Tag Manager for your website: a beginner’s guide

What is Google Tag Manager? Google Tag Manager is a tag management system that allows you to add snippets of code (tags) to your website without manually editing the code within the website structure itself. It is particularly useful for marketers working with SEO or...
How your PPC and SEO strategy can work together

How your PPC and SEO strategy can work together

SEO and PPC are often thought of as completely separate marketing strategies, but there are times when the best results can be achieved by combining their activities. Search Engine Optimisation (SEO) involves optimising your website to be visible in search engines –...
An introduction to basic SEO

An introduction to basic SEO

SEO is a term used frequently in digital marketing. Yet, it can be difficult to know just how important it is or where to start. To help you stay ahead, here is an introduction to Search Engine Optimisation and some basic SEO steps you can use which you can easily...
7 SEO tips to help optimise your ecommerce website

7 SEO tips to help optimise your ecommerce website

According to Google, 79% of shoppers won’t purchase again if their experience of your website is bad. The company has also said that 53% of users will leave a site after 3 seconds if there is no response. Ensuring that your website is fully capable of attracting and...
Is your business ready for voice search?

Is your business ready for voice search?

With Alexa, Siri and Cortana, the impact of voice search is increasing at a considerable rate. The realisation of the ease and accessibility of voice search is growing. With over 1 Billion Voice Searches per month worldwide and 40% of adults using Voice Search....