The days in which being good at SEO meant focusing only on keywords are long gone. Marketing trends keep on evolving together with the rest of the digital landscape; SEO is no alien to this: if you want to stay ahead of the curve and beat your competitors while...
You’ve spent hours crafting the perfect blog post, but it’s barely getting any traffic. Sound familiar? Many businesses struggle to rank on Google, not because their content isn’t valuable, but because it’s not optimised for search engines. Google uses...
Planning a website migration? Whether you’re moving to a new domain, switching platforms, or giving your site structure an overhaul – there’s one thing you can’t afford to ignore: technical SEO. Done right, a migration can improve your site’s performance....
We’ve said this before, and you will hear us saying it again: if you are playing the search engine optimisation (SEO) game, staying ahead of the curve is something that you need to prioritise at all times. When it comes to shaping up a solid SEO strategy (and...
Let’s get things started: Why you need to put effort in SEO for product pages and landing pages If you have an e-commerce website or a business looking to drive conversions, product pages and landing pages are the heart and soul of your digital marketing...
Link building is an SEO technique that involves getting links from other websites to boost your own website’s authority in Google’s eyes.
Blog posts can help you show up in search results, provide you with extra content to share on social media, attract links from other websites and influencers, show your audience your expertise and establish you as a thought leader in the industry.
SEO is a term used frequently in digital marketing. Yet, it can be difficult to know just how important it is or where to start. SEO is one of the most important aspects of digital marketing to increase your digital presence and attract customers/clients. SEO is the...
Have you ever felt lost at sea navigating around your website structure, specifically when it comes to deciding how to organise its sitemap? You’re definitely not alone, and yes – it can be a bit of a maze out there.
When it comes to deciding which URLs should be added to your website sitemap and which should be left out, things can quickly become tricky and best practices are often up for debate.
How should you measure SEO performance? We recommend monitoring these 7 metrics to help analyse your SEO performance
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