Repurposing content is a tactic that most content marketers swear by – it takes a lot of effort to create a great piece of content so really you want it be useful more than just the once. By creating different versions of the same content, you can extend it’s life and...
At its core, social media is an opportunity for you to interact with both your existing customers as well as potential new customers. In addition, a strong social media strategy allows you to supply your customers with improved customer service, whilst at the same...
Google My Business gives you the power to control exactly how your business is presented on Google Maps, Local Packs and in Google search results. This is arguably one of the most important areas to get right when it comes to reaching new customers for your local...
Click-Through Rate (CTR) is a commonly overlooked metric in Google Ads that can actually be the key to a successful search campaign. By improving your CTR in Google Ads you can save money, achieve more conversions and have high performing ads overall. CTR is basically...
Any digital marketer using Google Analytics likely has a bit of a love-hate relationship with the platform… While it’s a great tool to help you measure SEO performance alongside your other marketing activities, sometimes it seems like it’s going out of it’s way to...
Google Ads is a wonderful tool for brands trying to reach their target audience online. Jess McClory from Logic Digital discusses their benefits along with other industry specialists. Not only can you target based on demographic information and interests, you can also...
