The dust might have settled on the transition from Google Analytics (UA) to Google Analytics 4 (GA4), a.k.a “that one time that Google confused everyone and even ended up apologising for it”, but excluding test data from GA4 still ranks quite high in the list of...
The rapid growth of artificial intelligence (AI) in marketing is reshaping the industry, with spending projections reaching unprecedented levels. Here are the key figures driving this transformation: Global spending on AI in marketing reached $36...
You’ve spent hours crafting the perfect blog post, but it’s barely getting any traffic. Sound familiar? Many businesses struggle to rank on Google, not because their content isn’t valuable, but because it’s not optimised for search engines. Google uses...
Digital advertising is undergoing a significant transformation as the industry shifts away from cookie-based tracking. This change has profound implications for pay-per-click (PPC) campaigns, affecting how advertisers target audiences and measure campaign success. ...
Did you know, 68% of online experiences begin with a search engine? And if your website isn’t showing up, your business is invisible to people who are already searching for what you offer. As a business owner, you might’ve invested in a website and even tried...
Are you a small brand struggling to cut through the digital noise and connect with your audience? Do you feel like no matter what you try, your marketing efforts are hitting a brick wall? The solution you might be overlooking is User-Generated Content...
Planning a website migration? Whether you’re moving to a new domain, switching platforms, or giving your site structure an overhaul – there’s one thing you can’t afford to ignore: technical SEO. Done right, a migration can improve your site’s performance....
Is your website getting lost in the Google wilderness? It’s a critical business challenge as old as time; you're investing time and resources into creating valuable content, but it's failing to gain traction in search results. Let’s face it – the old SEO...
In today’s competitive digital landscape, lead generation is the lifeblood of business growth. Yet, many businesses unknowingly suffer from declining leads due to outdated or ineffective digital marketing strategies.
Business ads are paid or organic marketing messages that help companies promote their products or services through digital, print, or broadcast media. Did you know that 97% of people learn about local businesses online? But how do you know which one will actually...
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