How to keep your business alive online

How to keep your business alive online

With only essential stores being allowed to be kept open and everyone being advised to stay in their homes during the COVID-19 pandemic, a lot of small businesses who rely heavily on footfall in their local communities are struggling to maintain sales. If you’re...
The ultimate beginner’s guide to SEO

The ultimate beginner’s guide to SEO

What is SEO & why is it important? To describe it simply, search engine optimisation is the practice of optimising online content – website, blog posts, social media profile, etc. – with the intention of boosting the quality and quantity of site traffic. By...
Google Tag Manager for your website: a beginner’s guide

Google Tag Manager for your website: a beginner’s guide

What is Google Tag Manager? Google Tag Manager is a tag management system that allows you to add snippets of code (tags) to your website without manually editing the code within the website structure itself. It is particularly useful for marketers working with SEO or...
How your PPC and SEO strategy can work together

How your PPC and SEO strategy can work together

SEO and PPC are often thought of as completely separate marketing strategies, but there are times when the best results can be achieved by combining their activities. Search Engine Optimisation (SEO) involves optimising your website to be visible in search engines –...
What keywords should you target in your PPC campaign?

What keywords should you target in your PPC campaign?

When you run a PPC campaign through Google Ads, you can target your ads in a number of ways, including by location, interests and demographics. Yet, among all of these, keywords are arguably the best choice for your PPC campaign, as you can easily target users based...