Marketing goals are specific objectives set out in your marketing plan to be achieved by the actions in your marketing strategy. But how should you actually go about setting them? Yes, we all know about SMART goals and KPIs but with so much jargon it can be easy to...
LinkedIn is a great tool to help you grow your business by reaching B2B audiences and raising awareness of your brand. However, it’s not as simple as setting up a basic profile and hoping customers will find you. There are some key things you need to do to get the...
Branding expert Lauren from Pen & Ink Designs sat down with us to discuss all things branding for beginners, common questions she gets asked and how the right branding can improve your marketing. Why is branding so important? “Your branding is the face of your...
We get it, when you launch a new business it’s very unlikely you’ll have a huge amount of money to spend on digital marketing straight away. But in a classic chicken-and-egg situation, if you have no marketing – how are you supposed to get customers and make money to...
What is the digital buyer journey? If you’re doing any kind of marketing activity for your business, you will be targeting some stage of the digital buyer journey – whether you know it or not. The digital buyer journey is simply the experience a person has with your...
We talk about buyer personas a lot in our articles because they are the key to a successful marketing campaign. Everything from the platforms you’re active on to the imagery you use on social media should be informed by your buyer personas. In this article, we’ll walk...
