Why is branding so important (and how it helps your marketing)

Branding expert Lauren from Pen & Ink Designs sat down with us to discuss all things branding for beginners, common questions she gets asked and how the right branding can improve your marketing. Why is branding so important? “Your branding is the face of your...

4 free ways to market your business (in under 60 minutes)

We get it, when you launch a new business it’s very unlikely you’ll have a huge amount of money to spend on digital marketing straight away. But in a classic chicken-and-egg situation, if you have no marketing – how are you supposed to get customers and make money to...

How to create a buyer persona

We talk about buyer personas a lot in our articles because they are the key to a successful marketing campaign. Everything from the platforms you’re active on to the imagery you use on social media should be informed by your buyer personas. In this article, we’ll walk...

Tools we swear by to make remote working easy for our clients

This year more businesses than ever before have started to explore remote working as part of their long term business strategy – not only can it save on physical office space costs, it also opens up more options for clients since location is no longer such a big...