With only essential stores being allowed to be kept open and everyone being advised to stay in their homes during the COVID-19 pandemic, a lot of small businesses who rely heavily on footfall in their local communities are struggling to maintain sales. If you’re...
What is SEO & why is it important? To describe it simply, search engine optimisation is the practice of optimising online content – website, blog posts, social media profile, etc. – with the intention of boosting the quality and quantity of site traffic. By...
What is Google Tag Manager? Google Tag Manager is a tag management system that allows you to add snippets of code (tags) to your website without manually editing the code within the website structure itself. It is particularly useful for marketers working with SEO or...
SEO and PPC are often thought of as completely separate marketing strategies, but there are times when the best results can be achieved by combining their activities. Search Engine Optimisation (SEO) involves optimising your website to be visible in search engines –...
SEO is the act of editing your website content to appear higher in search results, and using it to drive more traffic to your site. So when looking at SEO performance, you’re ultimately measuring where you rank. Yet, there are other important elements you need to...
When you run a PPC campaign through Google Ads, you can target your ads in a number of ways, including by location, interests and demographics. Yet, among all of these, keywords are arguably the best choice for your PPC campaign, as you can easily target users based... This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsAccept Privacy & Cookies Policy
