What are white label digital marketing services? A white label digital marketing agency often offers a package of services such as SEO, Content Marketing, Google Ads, or Facebook Ads that you can rebrand with your logo/name and resale to your clients for a premium...
As we’ve written many times, blog posts are one of the most useful marketing assets you can have. There are several benefits to starting a blog for your business, including: Raising the online profile of your company Demonstrating the expertise and capabilities within...
By now it is likely you will have heard about the migration to Google Analytics 4. All standard Universal Analytics properties are due to stop processing in July 2023, meaning businesses have just under a year to prepare for the move to GA4. As this migration has been...
Advertising is a very good way to promote your business, however, there are lots of different platforms you can choose from when running your ad campaign, and it can be hard to know which is the best one for your business and aims. Regardless of your budget, picking...
A buyer persona is a guideline representation of a business’s ideal customer. Using market research and data about existing customers a persona can be created to help a business better understand their customers, and their wants and needs. This information is a...
Indirect marketing is arguably one of the best ways to market your business, regardless of size, budget, or industry. Why? Because indirect marketing helps businesses to increase awareness and affinity for their brand by creating intrigue around their story and makes...
Nowadays, digital and print marketing are often considered and used in silos – with many businesses usually opting for one or the other, but not both. However, when used in conjunction with one another, print and digital marketing can elevate the results of your...
Marketing goals are specific objectives set out in your marketing plan to be achieved by the actions in your marketing strategy. But how should you actually go about setting them? Yes, we all know about SMART goals and KPIs but with so much jargon it can be easy to...
LinkedIn is a great tool to help you grow your business by reaching B2B audiences and raising awareness of your brand. However, it’s not as simple as setting up a basic profile and hoping customers will find you. There are some key things you need to do to get the...
Branding expert Lauren from Pen & Ink Designs sat down with us to discuss all things branding for beginners, common questions she gets asked and how the right branding can improve your marketing. Why is branding so important? “Your branding is the face of your...
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