How to create a buyer persona

We talk about buyer personas a lot in our articles because they are the key to a successful marketing campaign. Everything from the platforms you’re active on to the imagery you use on social media should be informed by your buyer personas. In this article, we’ll walk...

Tools we swear by to make remote working easy for our clients

This year more businesses than ever before have started to explore remote working as part of their long term business strategy – not only can it save on physical office space costs, it also opens up more options for clients since location is no longer such a big...

How to pick the right marketing agency as a marketing consultant

When you’re an independent marketing consultant or coordinator, you want to make sure you pick the right agency to work with – not only to ensure you get the best results that build your own reputation but also to make your day to day operations as easy as possible....