Digital Marketing Blog Archives

The best digital marketing training & courses for you

The best digital marketing training & courses for you

In today's digital age, the internet offers endless opportunities for learning and upskilling.  Whether you're looking to enter the world of digital marketing or enhance your existing skills, online courses provide a convenient and accessible avenue for professional...

6 unbeatable LinkedIn tips to grow your business

6 unbeatable LinkedIn tips to grow your business

LinkedIn is a great social media marketing tool to help you grow your business by reaching B2B audiences and raising awareness of your brand. According to research, 80% of all B2B social media leads are generated on LinkedIn. However, it’s not as simple as setting up...

How white label services can benefit your agency

How white label services can benefit your agency

What are white label digital marketing services? A white label digital marketing agency often offers a package of services such as SEO, Content Marketing, Google Ads, or Facebook Ads that you can rebrand with your logo/name and resale to your clients for a premium...

Should your business have a blog?

Should your business have a blog?

As we’ve written many times, blog posts are one of the most useful marketing assets you can have. There are several benefits to starting a blog for your business, including: Raising the online profile of your company Demonstrating the expertise and capabilities within...

Google Analytics 4- What do you need to know?

Google Analytics 4- What do you need to know?

By now it is likely you will have heard about the migration to Google Analytics 4. All standard Universal Analytics properties are due to stop processing in July 2023, meaning businesses have just under a year to prepare for the move to GA4. As this migration has been...

Where should I run ads to promote my business?

Where should I run ads to promote my business?

Advertising is a very good way to promote your business, however, there are lots of different platforms you can choose from when running your ad campaign, and it can be hard to know which is the best one for your business and aims. Regardless of your budget, picking...

Why are buyer personas important?

Why are buyer personas important?

A buyer persona is a guideline representation of a business’s ideal customer. Using market research and data about existing customers a persona can be created to help a business better understand their customers, and their wants and needs. This information is a...

Why is indirect marketing important?

Why is indirect marketing important?

Indirect marketing is arguably one of the best ways to market your business, regardless of size, budget, or industry. Why? Because indirect marketing helps businesses to increase awareness and affinity for their brand by creating intrigue around their story and makes...

Why you should be using BOTH print and digital marketing

Why you should be using BOTH print and digital marketing

Nowadays, digital and print marketing are often considered and used in silos – with many businesses usually opting for one or the other, but not both. However, when used in conjunction with one another, print and digital marketing can elevate the results of your...

How to set marketing goals and achieve them

How to set marketing goals and achieve them

Marketing goals are specific objectives set out in your marketing plan to be achieved by the actions in your marketing strategy. But how should you actually go about setting them? Yes, we all know about SMART goals and KPIs but with so much jargon it can be easy to...

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