Our insights into the digital world.
How to start a blog – 7 simple steps to get started
Is it worth starting a blog?With so many ways to promote your business online today, is it still worth writing a blog? Yes. Blog posts can help you show up in search results, provide you with extra content to share on social media, attract links from other websites...
How to audit your website to get better results
Not getting results from your website but not sure what to change? Here’s how to audit your website so you can figure out what the problem is and what to do next. How to audit your website design One of the biggest reasons your website might not be driving results is...
“Can I do SEO myself?”
“Can I do SEO myself” is a question lots of small businesses and start-ups ask since they have to be very careful with how they spend their (usually) limited budget. SEO (Search Engine Optimisation) like any area of digital marketing is a vast topic – there are some...
How much should you spend on Facebook ads?
In all honestly, answering the question “how much should you spend on Facebook ads” can feel a bit like answering “how long is a piece of string”. But it is something small business owners and marketing managers ask us regularly so here is some advice to help you set...
Why you should be using BOTH print and digital marketing
Nowadays, digital and print marketing are often considered and used in silos – with many businesses usually opting for one or the other, but not both. However, when used in conjunction with one another, print and digital marketing can elevate the results of your...
How to choose a PPC agency
PPC once referred to a form of ads that were paid for based on how many clicks they received (Pay-Per-Click) however as bidding structures have evolved they now encompass all ad types offered via an auction system regardless of whether you pay for clicks, impressions...
How can small businesses use SEO?
As a small business owner, you may have heard the phrase “Search Engine Optimization” (or SEO) before and thought that it sounds far too technical or complex for you to utilise. Put simply, SEO is any activity aiming to get your website to appear higher up in Google...
