Our insights into the digital world.
How to keep your business alive online
With only essential stores being allowed to be kept open and everyone being advised to stay in their homes during the COVID-19 pandemic, a lot of small businesses who rely heavily on footfall in their local communities are struggling to maintain sales. If you’re...
The ultimate beginner’s guide to SEO
What is SEO & why is it important? To describe it simply, search engine optimisation is the practice of optimising online content – website, blog posts, social media profile, etc. - with the intention of boosting the quality and quantity of site traffic. By...
Google Tag Manager for your website: a beginner’s guide
What is Google Tag Manager? Google Tag Manager is a tag management system that allows you to add snippets of code (tags) to your website without manually editing the code within the website structure itself. It is particularly useful for marketers working with SEO or...
Top 5 tips to keep your business running while everyone else is losing their sh*t!
When working with clients it can be daunting to take time out of the office since you’re not just responsible for the performance of your own business, you’re also responsible for the performance (or some aspect of it) of your client’s business. At Logic we’ve drawn...
How your PPC and SEO strategy can work together
SEO and PPC are often thought of as completely separate marketing strategies, but there are times when the best results can be achieved by combining their activities. Search Engine Optimisation (SEO) involves optimising your website to be visible in search engines –...
How to measure SEO performance – 7 important SEO metrics you need to learn
SEO is the act of editing your website content to appear higher in search results, and using it to drive more traffic to your site. So when looking at SEO performance, you’re ultimately measuring where you rank. Yet, there are other important elements you need to...
What keywords should you target in your PPC campaign?
When you run a PPC campaign through Google Ads, you can target your ads in a number of ways, including by location, interests and demographics. Yet, among all of these, keywords are arguably the best choice for your PPC campaign, as you can easily target users based...
