Our insights into the digital world.
How web design helps (or hinders) your business
Web design plays a huge part in keeping your audience on your website and turning them into leads or customers. If you want your website to actually help grow your business, here are some things you need to consider. Familiar web design creates instant connections...
A great start to 2021
After a troubling year for many, we’ve committed to making sure we celebrate the wins at Logic Digital – big or small. Along with a few internal initiatives like games on a Friday and a separate group chat dedicated to celebrating good news, we’re launching a regular...
How to send link building emails (that actually work)
Link building is an SEO technique that involves getting links from other websites to boost your own website’s authority in Google’s eyes. Links from other websites tell Google that you’re a reputable source of information and that other businesses trust you. A high...
SEO Isn’t Dead
As the online world has grown and become a bigger part of our lives (thanks, 2020) there are more and more ways for businesses to promote themselves. Alongside the ability to ‘Google’ any question you’ve ever had, you can also find out about businesses through...
What is the digital buyer journey (and how can you use it to grow your business?)
What is the digital buyer journey? If you’re doing any kind of marketing activity for your business, you will be targeting some stage of the digital buyer journey – whether you know it or not. The digital buyer journey is simply the experience a person has with your...
What imagery should you use on your website?
https://vimeo.com/504371438 One of the key elements that you should be aiming for with your website is to provide a good user experience. If you’ve put all this effort into SEO, social media or paid advertising to drive people through to your website, it will all be...
How to create a buyer persona
We talk about buyer personas a lot in our articles because they are the key to a successful marketing campaign. Everything from the platforms you’re active on to the imagery you use on social media should be informed by your buyer personas. In this article, we’ll walk...
