Our insights into the digital world.
Which Pages Should You Exclude From Your Website Sitemap?
Have you ever felt lost at sea navigating around your website structure, specifically when it comes to deciding how to organise its sitemap? You’re definitely not alone, and yes – it can be a bit of a maze out there.
When it comes to deciding which URLs should be added to your website sitemap and which should be left out, things can quickly become tricky and best practices are often up for debate.
How to measure SEO performance – 7 important SEO metrics you need to learn
SEO is the act of editing your website content to appear higher in search results, and using it to drive more traffic to your site. So when looking at SEO performance, you’re ultimately measuring where you rank. Yet, there are other important elements you need to...
How white label services can benefit your agency
What are white label digital marketing services? A white label digital marketing agency often offers a package of services such as SEO, Content Marketing, Google Ads, or Facebook Ads that you can rebrand with your logo/name and resale to your clients for a premium...
How to write a good connection invite for LinkedIn
LinkedIn has over 30 million users in the UK alone and 40% of B2B marketers say LinkedIn is the most effective platform for driving high-quality leads (source). In light of this, it’s no surprise that LinkedIn is one of the most popular social media platforms for B2B...
Should your business have a blog?
As we’ve written many times, blog posts are one of the most useful marketing assets you can have. There are several benefits to starting a blog for your business, including: Raising the online profile of your company Demonstrating the expertise and capabilities within...
Google Analytics 4- What do you need to know?
By now it is likely you will have heard about the migration to Google Analytics 4. All standard Universal Analytics properties are due to stop processing in July 2023, meaning businesses have just under a year to prepare for the move to GA4. As this migration has been...
A Complete Guide to the Website Design and Development Process
Imagine a world where your business commands a powerful online presence, attracting customers, building relationships, and driving sales. Sounds dreamy, right? But here's a shocking fact - it takes about 50 milliseconds (that's 0.05 seconds) for users to form an...
