Insights
Practical digital marketing insights, strategies and analysis from the Logic Digital team.
Our insights into the digital world.
How We Approach a New Web Design Project From First Brief to Launch
Investing in a new website is a significant step for any business. Whether you are refreshing an outdated site or starting from scratch, understanding the web design process can make the journey feel far more manageable, and far more effective. A website is often the...
How Important is Page Speed for SEO?
Did you know? If your website takes more than a few seconds to load, you are probably already losing visitors before they have even had a chance to take a look at it. But beyond the user experience, how important is page speed for SEO, and does it really affect your...
Core Web Vitals in 2026: What Matters and What Doesn’t
When Google first introduced Core Web Vitals as a ranking signal in 2021, it caused quite a stir. There was a sudden race among SEO professionals to understand the metrics, the learning curve was quite steep, and many websites went through audits they had been putting...
How AI Overviews Are Reshaping Search Results
If you have been watching your organic traffic and had a few question marks on the data since about 2024, you might have noticed it. Your direct traffic might have taken sudden hit, but your organic visibility or impressions have increased significantly. You will also...
The Website Brief: How To Brief a Developer Properly
If you have ever started a web project and ended up frustrated, over budget, or disappointed with the result, the issue often isn't the developer. It's the brief. A clear, well-structured website brief is the single most important step in getting the web design you...
Vectorise Your Website and Transform Your Content Strategy
Whether you are a keen supporter of AI or look at it from a safe distance and the same side-eye John Connor would give it after learning a thing or two about befriending bots back in his days, you will have to agree on one thing: we are witnessing aa digital...
How to Optimise Your Google Business Profile for Local SEO
Want more customers to find you on Google without spending a penny? Your Google Business Profile (GBP) is one of the most powerful (and free) tools you’ve got. If you want your business to appear in search results, your Google Business Profile needs to be set up...
The Importance of Digital Accessibility
More than 1.3 billion people or about 16% of the global population, live with some form of disability. Yet countless websites and digital tools still exclude these users through poor web design, inaccessibility, or lack of awareness. Digital accessibility isn’t just...
Bing Webmaster Tools: Set Up and Best Practices
Did you know that Bing powers around 900 million searches every day worldwide? While Google tends to dominate SEO discussions, savvy digital marketers know that ignoring Bing means missing out on a significant and engaged audience, and that this...
How to Build a Strong Brand Identity
Did you know, it takes only 0.05 seconds for people to form an opinion about your website? That’s faster than a blink! In that fraction of a second, your brand identity and user experience is either making a powerful first impression or being instantly forgotten. ...
Why We Still Do Manual Work in an AI-Driven World
There is no denying it; whether we like it or not, it looks like AI is bound to become a staple of the world as we know it. As we are effectively experiencinga digital trasformation first-hand (that sees artificial intelligence, automation and rapid...
How to Implement E-E-A-T on Websites
If you want your website to rank well on Google, E-E-A-T is an SEO secret weapon that really packs a punch. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Simply put, Google wants to show high-quality content that’s...