Our insights into the digital world.
What causes the dreaded (not set) problem in Google Analytics – and how can you get around it?
Any digital marketer using Google Analytics likely has a bit of a love-hate relationship with the platform… While it’s a great tool to help you measure SEO performance alongside your other marketing activities, sometimes it seems like it’s going out of it’s way to...
The most valuable ad extensions for your Google Ads campaign
Google Ads is a wonderful tool for brands trying to reach their target audience online. Jess McClory from Logic Digital discusses their benefits along with other industry specialists. Not only can you target based on demographic information and interests, you can also...
Tools we swear by to make remote working easy for our clients
This year more businesses than ever before have started to explore remote working as part of their long term business strategy – not only can it save on physical office space costs, it also opens up more options for clients since location is no longer such a big...
Everything you need to know about digital marketing as an independent business
Running your own business is enough work on it's own before you even start to think about the digital marketing side of it. But the truth is that getting your digital marketing strategy right can often be the key to increasing brand awareness, getting more leads and...
LinkedIn Tips For B2B sales
Let’s be clear, LinkedIn is NOT a sales tool. However, if you’re good at sales, LinkedIn can be an incredibly effective channel to reach a wide audience and to find opportunities to start conversations with prospects. LinkedIn is particularly effective for B2B sales...
How to pick the right marketing agency as a marketing consultant
When you’re an independent marketing consultant or coordinator, you want to make sure you pick the right agency to work with – not only to ensure you get the best results that build your own reputation but also to make your day to day operations as easy as possible....
How to make life easier as a marketing consultant
Life as a marketing consultant is not always straightforward but it can also be incredibly rewarding when done correctly. Over the years we’ve worked with a number of independent marketing consultants and we’ve noticed a few common challenges that they all tend to run...
