Our insights into the digital world.
A quick guide to local seo
There are many lengthy guides out there about how to optimise your business for local SEO – this is not one of those. Chances are, if you’re reading up on how to do it, you probably don’t have all the time in the world to spend on it, let alone read about it. In...
The 5 best ways to increase your website traffic
There are a number of reasons your business might have a website – it could be to sell products and services directly, to raise awareness of your brand or even to showcase your portfolio. Regardless of your website’s purpose, one fact is unavoidable: your website...
Is indirect marketing the right way to build your business?
When you think of marketing, the first things that come to mind will probably be direct marketing tactics like email offers, search ads and paid social media campaigns – all of these can work well for some audiences but with the digital landscape becoming more crowded...
Social ads vs search ads: which is best for your marketing strategy?
Advertising online is a crucial part of most businesses’ digital marketing strategy but with so many different advertising platforms to explore, which route should businesses take? We’re going to explore two of the most popular advertising methods – Search Ads and...
What is AMP and why is it important?
With page speed set to become a more important ranking factor for Google, it’s time for web developers to re-visit AMP and the benefits it can have for your website. AMP (Accelerated Mobile Pages) is an open source, website publishing technology designed by Google to...
What should digital marketing look like post COVID-19?
As we went into lockdown and slowly got used to the new ways of managing a business, a number of things shifted in the way that brands marketed and promoted themselves. This has left a mark on the world of marketing for the foreseeable future – changing circumstances...
The best digital marketing training & courses (according to the experts)
The world of digital marketing is an ever-evolving landscape so there is always something new to learn. We asked a collection of digital marketing experts where they go for their training to stay up to date and at the top of their game. 1. Google – Skillshop &...
