Our insights into the digital world.
Google Analytics 4- What do you need to know?
By now it is likely you will have heard about the migration to Google Analytics 4. All standard Universal Analytics properties are due to stop processing in July 2023, meaning businesses have just under a year to prepare for the move to GA4. As this migration has been...
What are the 7 stages of website design and development?
Website design and development is crucial for any business looking to create an effective online presence. Although many businesses outsource their website development it is still highly beneficial to understand the stages your website will go through during the...
How to handle nightmare clients
Anyone working in a marketing agency is likely to have a nightmare client or two in their time. The ones that make you dread meetings, stress about things that really don’t matter, and make you wonder if you can get away with calling in sick today… We’re all human and...
Top tips for creating an effective google ads campaign
Thinking of using Google Ads to promote your business? Here are our top tips for creating an effective campaign. Evaluate Google Ads for your business Before you even start creating a Google Ads campaign, you need to evaluate and analyse three things: Is Google Ads...
The benefits of email marketing
Email marketing is a reliable method of communicating with your customers. It's a cost-effective way to contact customers in the place they spend a lot of their time – their email inbox. There are 4 billion daily email users, and this number is continuing to climb to...
Simple ways to repurpose your content effectively
We are regularly professing the benefits of repurposing content to our clients and network. Creating great content takes a lot of effort, meaning you will want to make the most out of it. Repurposing your existing content allows you to extend its life, address a new...
Introducing Amy our new Search Marketing Manager
Hi everyone! I’m Amy, the new search marketing manager with Logic. I’ve been with the team for just over 3 months now, so I feel like it’s time to introduce myself. My background is in the fashion industry. I graduated from my undergraduate Fashion Management...
