Our insights into the digital world.
How to measure SEO performance – 7 important SEO metrics you need to learn
How should you measure SEO performance? We recommend monitoring these 7 metrics to help analyse your SEO performance
What keywords should you target in your PPC campaign?
When you run a PPC campaign through Google Ads, you can target your ads in a number of ways, including by location, interests and demographics. Yet, among all of these, keywords are arguably the best choice for your PPC campaign, as you can easily target users based...
Decoding digital marketing jargon – marketing terms you need to know to move your business forward
Digital marketing is essential to the growth of most businesses. However, if you’re not in the business of marketing yourself, it can often be difficult to understand all the terms and jargon being used by your marketing team. Luckily, we’ve pulled together a list of...
An introduction to basic SEO
SEO is a term used frequently in digital marketing. Yet, it can be difficult to know just how important it is or where to start. To help you stay ahead, here is an introduction to Search Engine Optimisation and some basic SEO steps you can use which you can easily...
7 SEO tips to help optimise your ecommerce website
According to Google, 79% of shoppers won’t purchase again if their experience of your website is bad. The company has also said that 53% of users will leave a site after 3 seconds if there is no response. Ensuring that your website is fully capable of attracting and...
Is your business ready for voice search?
With Alexa, Siri and Cortana, the impact of voice search is increasing at a considerable rate. The realisation of the ease and accessibility of voice search is growing. With over 1 Billion Voice Searches per month worldwide and 40% of adults using Voice Search....
How white label services help to grow your agency
As an agency owner, it can be a tough job to fulfil everything you want to for your clients when you’re so busy. That’s where white label services come in to help you. Let’s say you’re an agency that has numerous clients that require a range of services. Instead of...
