Our insights into the digital world.
How to repurpose your content
Repurposing content is a tactic that most content marketers swear by – it takes a lot of effort to create a great piece of content so really you want it be useful more than just the once. By creating different versions of the same content, you can extend it’s life and...
Creating a Social Media Strategy
At its core, social media is an opportunity for you to interact with both your existing customers as well as potential new customers. In addition, a strong social media strategy allows you to supply your customers with improved customer service, whilst at the same...
How to optimise a Google My Business Listing
Google My Business gives you the power to control exactly how your business is presented on Google Maps, Local Packs and in Google search results. This is arguably one of the most important areas to get right when it comes to reaching new customers for your local...
How to improve your CTR in Google Ads
Click-Through Rate (CTR) is a commonly overlooked metric in Google Ads that can actually be the key to a successful search campaign. By improving your CTR in Google Ads you can save money, achieve more conversions and have high performing ads overall. CTR is basically...
What causes the dreaded (not set) problem in Google Analytics – and how can you get around it?
Any digital marketer using Google Analytics likely has a bit of a love-hate relationship with the platform… While it’s a great tool to help you measure SEO performance alongside your other marketing activities, sometimes it seems like it’s going out of it’s way to...
The most valuable ad extensions for your Google Ads campaign
Google Ads is a wonderful tool for brands trying to reach their target audience online. Jess McClory from Logic Digital discusses their benefits along with other industry specialists. Not only can you target based on demographic information and interests, you can also...
Tools we swear by to make remote working easy for our clients
This year more businesses than ever before have started to explore remote working as part of their long term business strategy – not only can it save on physical office space costs, it also opens up more options for clients since location is no longer such a big...
