Where should I run ads to promote my business?

Advertising is a very good way to promote your business, however, there are lots of different platforms you can choose from when running your ad campaign, and it can be hard to know which is the best one for your business and aims. Regardless of your budget, picking the right platform is key to an effective ad campaign as it will allow you to target the right people in the right environment.

Facebook

Facebook advertising is ideal for targeted advertising. Facebook ads can be created with a high level of precision to ensure you are using your budget effectively and only targeting the audience you intend to. This is done by controlling several variables including audience demographic, recent behaviours, and interests. Facebook has the largest user base of any social media platform, at nearly 2.5 billion monthly users ensures that you will be able to target your desired audience with your Facebook ad.

Facebook ads are the perfect way to reach your audience based on demographic, behaviour, and interest-based criteria. But if set up incorrectly, you can end up wasting a lot of money on a campaign that doesn’t get you anything. Learn more about how to generate leads with Facebook ads.

Facebook ads can be created in a range of formats, with the most popular being image and video. All the formats allow for both text and visual elements, providing businesses with a wide range of advertising opportunities based on their advert aims and target audience.

You can easily adjust how much you want to spend on your advert, and Facebook also includes budget controls for companies with limited experience advertising on their platform to reduce initial overspending.

Still unsure whether Facebook is the right platform for your ad? Read more on why you should bother generating leads with Facebook ads.

LinkedIn

LinkedIn is primarily used as a B2B advertising platform. It is ideal for businesses looking to reach and connect with a large professional audience quickly. LinkedIn offers a range of ad formats, all of which help to target a specific audience and objective. Their most popular ad format is sponsored videos or posts that present alongside organic user-created posts.

Your ad audience can be filtered based on a wide range of variables, including company size, sector, and location. This filtering system ensures that your ad is being seen by the right people and increases your chances of conversions. LinkedIn also offers a retargeting option, where you can reach out in a more personalised way to accounts that have already shown an interest in your business.

Interested in using LinkedIn to promote your business? Read our 6 unbeatable LinkedIn tips to grow your business once and for all.

Instagram

Instagram is ideal for small businesses looking to expand their brand reach and increase awareness. Instagram ads appear either in stories or on a user’s feed and can come in several forms including sponsored posts or branded content.

Instagram is a highly visual platform and is therefore ideal for businesses selling aesthetic products or services. Using the right imagery for your ad is integral as this is what will attract your audience and prompt interactions.

Find out more about what imagery you should use for social media.

Businesses can pay influencers to post positive content about them on their Instagram. This presents the business to the influencer’s followers increasing reach, brand awareness and often the businesses popularity. These are sponsored posts and are labelled as “paid partnership with ‘brand name’”.

Instagram has over 1 million users, however most of these are between 18-34 years old. For many businesses this age group may not be relevant, however for those targeting millennials and generation Z, Instagram can be a highly beneficial platform.

Google

Google is ideal for businesses looking to create an ad campaign they can easily manage and control. Google ads offers a tool that allows you to easily manage a number of ads at a time quickly and conveniently. This is ideal for larger businesses that require a higher level of control over their ad campaigns. You can easily manage, edit, and view multiple accounts at the same time and move items between ad campaigns.

Google is the most prominent online advertising platform for all companies, regardless of size, sector and audience. With Google ads you can target a specific factor, whether that be a keyword or an audience characteristic, in order to ensure your advertisement is seen by the right people at the right time. You can easily measure the success of your ad and use this data to amend existing campaigns or influence future ones.

Google ads work on a pay-per-click model based around bidding against competitors on specific factors. You can choose to set a budget limit per click or per day depending on your budget for your Google ad campaign.

Are you thinking of running a Google ad campaign? Find out more about how Google ads to help you advance your business goals.

Choosing where you should run your ads to promote your business can be a daunting task and it is simply the first stage in running an ad campaign.

Are you looking to run an ad to promote your business? At Logic Digital, our experienced digital marketing professionals stay regularly updated with the changes and requirements across ad platforms, communicate regularly and transparently with all clients, provide detailed reports and access to analytics. Get in touch to discuss if we could be the right agency for your business.