Social Media Marketing Blog Archives

80% of Instagram users follow a business profile and 66% of Facebook users say they feel more confident in a brand after messaging them on the platform.

LinkedIn has over 30 million users in the UK alone and 40% of B2B marketers say LinkedIn is the most effective platform for driving high-quality leads (source). In light of this, it’s no surprise that LinkedIn is one of the most popular social media platforms for B2B...

Social media is one of the leading ways brands market themselves to their target audience. But posting alone is not enough.Beyond brand awareness, you should be looking to develop brand affinity and advocacy by increasing your audience’s engagement with your content...

In all honestly, answering the question “how much should you spend on Facebook ads” can feel a bit like answering “how long is a piece of string”. But it is something small business owners and marketing managers ask us regularly so here is some advice to help you set...

If you Google ‘what to post on social media’, you’ll be greeted with several articles telling you 50+, 20 or 70 (70!) different things to post. Which, to us, seems like far too many for busy business owners to remember. We want to make social media marketing as simple...

Whether or not you’re a big Facebook user yourself, you’ve probably been told to run Meta ads to generate leads for your business at some point in.  Facebook ad campaigns are the perfect way to reach your audience based on demographic, geographic and interest-based...

Your customers are on social media - are you? Why do businesses love social media? At its core, social media is an opportunity for you to interact with both your existing customers as well as potential new customers. In addition, it is an avenue that allows you to...

When it comes to lead generation on LinkedIn, there are 2 key approaches for you to consider: direct marketing and indirect marketing. Implement them correctly and both have the power to get you in front of prospective clients, and ensure you remain at the forefront...