LinkedIn can offer your business more than self-promotion and potential business contacts. Through careful planning and utilisation, you can harness this powerful B2B professional network to generate lasting and profitable sales and leads. Four out of five...
Creating a profile on LinkedIn is no longer enough to boost brand awareness, generate leads and encourage potential customers to engage with your business. 62% of B2B marketers generate leads on LinkedIn successfully, but you have to use LinkedIn effectively to get...
We get it, when you launch a new business it’s very unlikely that you’ll have a huge amount of money to spend on digital marketing straight away. But in a classic chicken-and-egg situation, if you have no marketing – how are you supposed to get customers and make...
LinkedIn is a great social media marketing tool to help you grow your business by reaching B2B audiences and raising awareness of your brand. According to research, 80% of all B2B social media leads are generated on LinkedIn. However, it’s not as simple as setting up...
80% of Instagram users follow a business profile and 66% of Facebook users say they feel more confident in a brand after messaging them on the platform.
LinkedIn has over 30 million users in the UK alone and 40% of B2B marketers say LinkedIn is the most effective platform for driving high-quality leads (source). In light of this, it’s no surprise that LinkedIn is one of the most popular social media platforms for B2B...
Social media is one of the leading ways brands market themselves to their target audience. But posting alone is not enough.Beyond brand awareness, you should be looking to develop brand affinity and advocacy by increasing your audience’s engagement with your content...
In all honestly, answering the question “how much should you spend on Facebook ads” can feel a bit like answering “how long is a piece of string”. But it is something small business owners and marketing managers ask us regularly so here is some advice to help you set...
If you Google ‘what to post on social media’, you’ll be greeted with several articles telling you 50+, 20 or 70 (70!) different things to post. Which, to us, seems like far too many for busy business owners to remember. We want to make social media marketing as simple...
Whether or not you’re a big Facebook user yourself, you’ve probably been told to run Meta ads to generate leads for your business at some point in. Facebook ad campaigns are the perfect way to reach your audience based on demographic, geographic and interest-based...
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