Marketing goals are specific objectives set out in your marketing plan to be achieved by the actions in your marketing strategy. But how should you actually go about setting them? Yes, we all know about SMART goals and KPIs but with so much jargon it can be easy to...
Branding expert Lauren from Pen & Ink Designs sat down with us to discuss all things branding for beginners, common questions she gets asked and how the right branding can improve your marketing. Why is branding so important? “Your branding is the face of your...
What is the digital buyer journey? If you’re doing any kind of marketing activity for your business, you will be targeting some stage of the digital buyer journey – whether you know it or not. The digital buyer journey is simply the experience a person has with your...
We talk about buyer personas a lot in our articles because they are the key to a successful marketing campaign. Everything from the platforms you’re active on to the imagery you use on social media should be informed by your buyer personas. In this article, we’ll walk...
Any digital marketer using Google Analytics likely has a bit of a love-hate relationship with the platform… While it’s a great tool to help you measure SEO performance alongside your other marketing activities, sometimes it seems like it’s going out of it’s way to...
This year more businesses than ever before have started to explore remote working as part of their long term business strategy – not only can it save on physical office space costs, it also opens up more options for clients since location is no longer such a big...
Running your own business is enough work on it's own before you even start to think about the digital marketing side of it. But the truth is that getting your digital marketing strategy right can often be the key to increasing brand awareness, getting more leads and...
When you’re an independent marketing consultant or coordinator, you want to make sure you pick the right agency to work with – not only to ensure you get the best results that build your own reputation but also to make your day to day operations as easy as possible....
Life as a marketing consultant is not always straightforward but it can also be incredibly rewarding when done correctly. Over the years we’ve worked with a number of independent marketing consultants and we’ve noticed a few common challenges that they all tend to run...
There are a number of reasons your business might have a website – it could be to sell products and services directly, to raise awareness of your brand or even to showcase your portfolio. Regardless of your website’s purpose, one fact is unavoidable: your website...
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