Running your own business is enough work on it’s own before you even start to think about the digital marketing side of it. But the truth is that getting your digital marketing strategy right can often be the key to increasing brand awareness, getting more leads and generating more revenue.
So where should you start?
There is so much information out there that it can sometimes feel like you need a marketing degree just to get started. With constant updates and changes to digital marketing platforms, even the professionals need to continuously update their knowledge so how can you be expected to keep up?
There are some basic building blocks to any digital marketing strategy are important to get right for any local or independent business which will enable you reach your customers.
Whether you’re just launching your business, going through a rebrand or just finally getting some time to focus on digital marketing, our guide is designed to help you cover all the foundations and build a strategy that works for you.
Frequently Asked Questions
Do I need to be on every digital marketing platform to succeed?
No. Trying to be everywhere can dilute your efforts. Focus on the platforms where your audience spends time. For many local businesses, that means Google (for SEO and Google Ads), Facebook, or Instagram. Choose one or two platforms and do them well before expanding.
How can I compete with bigger companies in search results?
You don’t need a huge budget to show up in search. Focus on local SEO, use long-tail keywords, and create content that answers specific customer questions. Consistency and relevance often outperform big-budget campaigns in local niches.
What kind of content should I create if I don’t have much time?
Start with content that answers common customer questions. Short blogs, FAQs, and how-to guides go a long way. You can also repurpose one piece of content across multiple channels (e.g., turn a blog into social posts or a short video).
How can I track if my digital marketing is working?
Start simple: use Google Analytics to track website traffic and conversions, and Google Search Console to monitor your SEO performance. If you’re running ads, review your CTR (click-through rate) and cost-per-result. Always track back to a business goal (e.g., leads, calls, sales).
Do I need a blog for my business?
A blog isn’t just for big brands. It’s a powerful tool to show up in search, build trust, and educate your customers. Even one blog a month that targets questions your customers ask can improve visibility and credibility.
