Everything you need to know about digital marketing as an independent business

Running your own business is enough work on it’s own before you even start to think about the digital marketing side of it. But the truth is that getting your digital marketing strategy right can often be the key to increasing brand awareness, getting more leads and generating more revenue.

So where should you start?

There is so much information out there that it can sometimes feel like you need a marketing degree just to get started. With constant updates and changes to digital marketing platforms, even the professionals need to continuously update their knowledge so how can you be expected to keep up?

There are some basic building blocks to any digital marketing strategy are important to get right for any local or independent business which will enable you reach your customers.

Whether you’re just launching your business, going through a rebrand or just finally getting some time to focus on digital marketing, our guide is designed to help you cover all the foundations and build a strategy that works for you.