Social Media Marketing Blog Archives

How to Use Short-Form Video Content for Marketing in 2025

How to Use Short-Form Video Content for Marketing in 2025

Short-form video content has taken the digital marketing world by storm. With the rise of platforms like TikTok, Instagram Reels, and YouTube Shorts, brands are leveraging this highly engaging format to capture audience attention and drive conversions.  The data...

Where should I run ads to promote my business?

Where should I run ads to promote my business?

Business ads are paid or organic marketing messages that help companies promote their products or services through digital, print, or broadcast media. Did you know that 97% of people learn about local businesses online? But how do you know which one will actually...

The Rise of Short-Form Video Content: Will it Ever Fall?

The Rise of Short-Form Video Content: Will it Ever Fall?

The digital landscape is constantly evolving, and social media is no exception. In recent years, short-form content has taken centre stage, captivating audiences and reshaping social media marketing strategies for brands.  With research showing a staggering 60% of...

Why generating leads with Facebook ads is worth your time

Why generating leads with Facebook ads is worth your time

Do you want to transform your business lead generation? Social media is a fantastic tool for generating leads, and Facebook is one of the best! Facebook is undeniably the largest social network, with currently 3 billion users worldwide. The social networks which are...

How to create a winning social media strategy

How to create a winning social media strategy

At its core, social media is an opportunity for you to interact with both your existing customers as well as potential new customers.    A strong social media strategy allows you to give your customers improved customer service, whilst at the same time providing you...

A step-by-step guide to using LinkedIn for lead generation

A step-by-step guide to using LinkedIn for lead generation

There is so much advice on the web outlining how LinkedIn can produce lead generation for your business that it can all get a bit confusing. Which techniques are best? Should some techniques be deployed first or in a particular order? Or is the key to successful lead...

5 effortless & effective LinkedIn tips for B2B sales

5 effortless & effective LinkedIn tips for B2B sales

Let’s be clear, LinkedIn isn’t intended to be a sales tool. However, if you’re good at sales, LinkedIn can be an incredibly effective channel to reach a wide audience and to find opportunities to start conversations with prospects. LinkedIn is particularly effective...

Why you and your business should use LinkedIn for B2B leads

Why you and your business should use LinkedIn for B2B leads

LinkedIn can offer your business more than self-promotion and potential business contacts. Through careful planning and utilisation, you can harness this powerful B2B professional network to generate lasting and profitable sales and leads.  Four out of five...

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