In 2024, the social media game changed…again. Attention is harder to earn, audiences are savvier, and the platforms themselves are evolving fast. But the brands that are winning are not just posting, they’re connecting and boosting exposure. In fact, 83% of marketers...
Short-form video content has taken the digital marketing world by storm. With the rise of platforms like TikTok, Instagram Reels, and YouTube Shorts, brands are leveraging this highly engaging format to capture audience attention and drive conversions. The data...
Are you ready to turn up your social media game in 2025? With 63% of the world's population using social media and daily use averaging around 2 hours 20 minutes, marketing on social media has never been more important. In this comprehensive Q&A, Logic...
The world of social media is constantly evolving. What was cutting-edge just a few years ago can quickly become outdated in today's world. To stay ahead of the curve, businesses need to anticipate and adapt to emerging trends and the increased usage of social media...
Business ads are paid or organic marketing messages that help companies promote their products or services through digital, print, or broadcast media. Did you know that 97% of people learn about local businesses online? But how do you know which one will actually...
The digital landscape is constantly evolving, and social media is no exception. In recent years, short-form content has taken centre stage, captivating audiences and reshaping social media marketing strategies for brands. With research showing a staggering 60%...
Do you want to transform your business lead generation? Social media is a fantastic tool for generating leads, and Facebook is one of the best! Facebook is undeniably the largest social network, with currently 3 billion users worldwide. The social networks which are...
At its core, social media is an opportunity for you to interact with both your existing customers as well as potential new customers. A strong social media strategy allows you to give your customers improved customer service, whilst at the same time providing you...
There is so much advice on the web outlining how LinkedIn can produce lead generation for your business that it can all get a bit confusing. Which techniques are best? Should some techniques be deployed first or in a particular order? Or is the key to successful lead...
Let’s be clear, LinkedIn isn’t intended to be a sales tool. However, if you’re good at sales, LinkedIn can be an incredibly effective channel to reach a wide audience and to find opportunities to start conversations with prospects. LinkedIn is particularly...
LinkedIn can offer your business more than self-promotion and potential business contacts. Through careful planning and utilisation, you can harness this powerful B2B professional network to generate lasting and profitable sales and leads. Four out of five...
Creating a profile on LinkedIn is no longer enough to boost brand awareness, generate leads and encourage potential customers to engage with your business. 62% of B2B marketers generate leads on LinkedIn successfully, but you have to use LinkedIn...
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