What is SEO & why is it important? To describe it simply, search engine optimisation is the practice of optimising online content – website, blog posts, social media profile, etc. - with the intention of boosting the quality and quantity of site traffic. By...
SEO and PPC are often thought of as completely separate marketing strategies, but there are times when the best results can be achieved by combining their activities. Search Engine Optimisation (SEO) involves optimising your website to be visible in search engines –...
According to Google, 79% of shoppers won’t purchase again if their experience of your website is bad. The company has also said that 53% of users will leave a site after 3 seconds if there is no response. Ensuring that your website is fully capable of attracting and...
With Alexa, Siri and Cortana, the impact of voice search is increasing at a considerable rate. The realisation of the ease and accessibility of voice search is growing. With over 1 Billion Voice Searches per month worldwide and 40% of adults using Voice Search....
Why optimise locally? Am I not limiting myself? Many businesses choose to target nationally as they believe there is a larger audience and a bigger potential for more traffic and more business. However, realistically they don’t have the capacity to carry out work...
If your business has an online presence, there will inevitably come a time when it is necessary to redesign your website. Maybe you just want to refresh your current look, or your existing site isn’t converting, or you haven’t had a redesign in the last 10 years....
You’ve managed to get your site ranking well in Google, but you’re still not receiving the traffic you would like. There are a huge number of things that could explain this, but one of those things is how your page appears in Search Results compared to your...
Nothing beats being prepared, especially when it comes to managing your SEO campaigns. By getting on board with the latest trends and integrating the right techniques into your strategies, you can ensure that your website is equipped to deal with everything 2018 has...
Google is always striving to find new ways to improve user experience. From changing their algorithms to updating their best practices; Google is constantly aiming for the perfect experience. Bearing that in mind, it is little wonder that they came up with the concept...
There’s no denying that times are changing; that the way we search is evolving and advancing in new and exciting directions. In just a few short years, we have progressed from simple 2 two word text searches to more complex 6-10 keyword phrases and searches done by...
SEO (search engine optimisation) and PPC (Pay Per Click) may be considered ‘sisters’ in the online marketing world; however in reality they are always in contention. Part of the problem stems from the way they are used competitively to help improve your rankings and...
Of all the website types you’ll find on the internet, e-commerce sites easily benefit the most from SEO, as not only can this marketing technique help to direct consumer transactions; implement SEO on your most popular pages and it can help to drive more traffic to...
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