How to start a company blog in 2024 (6 easy steps)

Are you trying to improve the search engine ranking of your business?

Wondering how to start a small business blog?

We understand! It can be difficult to keep up with search engines algorithms, and the battle for the top spot for your business niche can seem like a fight to survive.

But we’re here to let you in on a little SEO secret.

Starting a blog can be extremely beneficial for your business, helping you secure that top spot and stay there! Not to mention the increased traffic and revenue.

Data shows a company blog increases your chances of ranking higher in search by whopping 434%!

If this sounds like something you’re interested in, read on.

hands typing on a laptop with wordpress on the display.

What are the benefits of a company blog?

Let’s start by diving into the perks of a company blog—uncover a handful of benefits below!

  • Elevates online presence for easier customer discovery
  • Demonstrates industry expertise, establishing trust, credibility and authority
  • Improved SEO through fresh content enhances search rankings, driving more web traffic
  • Your audience gets a chance to interact with you, converting them from readers to clients
  • Show-off your amazing product and service offerings
  • Create shareable content to be spread across social media
  • Update your customers/clients on your business updates
  • Give your brand a personality
  • A cost effective, long-standing way of generating traffic organically
  • Demonstrates the capability and quality of the work a company produces
  • An opportunity to include keywords and acquire Google PAA positions.

With all these benefits to enjoy, starting a company blog is a no-brainer!

Here’s how you can do it.

Steps to starting a company blog

By being on this blog, you’ve already initiated the first step, now it is time to really get cracking on with your company blog!

Here are a few simple steps to take.

Step 1: Brainstorm content ideas

Before you begin anything, make a list of the topics you’d like to cover with your blog and any title ideas. This list could be endless, so perhaps stick with the ones you think are more of a priority and more relevant to how the company is progressing.

Get content ideas by trying to think of questions someone could type into Google that would land on your page.

Are you a professional baker trying to sell your book on your website?

Perhaps create a blog titled ‘How to Make the Perfect Banana Bread’.

Or are you a web design agency?

You could create a blog called ‘How to Design the Perfect Website’.

This way, people who are genuinely interested in your content will be clicking on your site.

Step 2: Use relevant keywords

Keywords are important to let the algorithm know what your page is about and who it is for.

Let’s say you’re an ice cream shop in Manchester. Your broad match keywords could be ‘ice cream shop in Manchester’ or ‘dessert parlour in Manchester’.

If you want to narrow it down to be more specific, you could include keywords like ‘vegan ice cream in Manchester’ or ‘ice cream shop in Northern Quarter’.

Using these keywords consistently will help you rank higher for those search terms when a potential customer searches those terms, helping you rise above competitors in your niche.

Finding the right keywords for your business is important, and there are many online tools you can use, such as SEMrush or Ahrefs.

Alternatively, you can contact a digital marketing agency to do keyword research for you, as they can:

  • Ensure keywords are relevant to your business and target audience.
  • Ensure keywords are realistically achievable to rank as top 3.
  • Ensure keywords have good search volume to maximise their reach.
  • Conduct effective competitor analysis.
  • Provide insights into long-tail keywords for niche targeting.
  • Implement geographic considerations for location-specific targeting.
  • Stay updated on search engine algorithm changes for continuous keyword optimisation.
  • Offer a strategic mix of short-tail and long-tail keywords.
  • Ensure keywords are in blog titles for SEO purposes.

Step 3: Post frequently

This may seem like a pretty obvious one; however, don’t underestimate the power of posting consistently. Posting weekly or fortnightly can help to spruce up your website and gain even more traffic as you write about a variety of topics.

If you share your blog posts on your social media accounts, it keeps those updated too – making it a win-win situation.

Posting regularly and consistently lets Google know you’re active, up-to-date with your information and have authority on topics in your niche.

Step 4: Make content relevant

There are two types of content you can create: news-based content and evergreen content.

News-based content is when your content is relevant to a current hot-topic, for example, a covid-19 piece written in 2020. Although this would have been relevant at the time and possibly generated a lot of traffic, you can imagine it isn’t pulling the same numbers in 2024.

Alternatively, evergreen content is content that lasts forever and will always be useful to the reader. For example ‘A Guide to Being a Successful Manager’ or How to Choose a Career Path That Suits You’.

Although evergreen content might not be relevant forever and ever, it definitely has relevance that can last over a decade, it just might need a few tweaks here and there.

You want to make sure your content strategy includes a mix of both evergreen and news-based content to ensure you’re staying ahead of the game. Focusing too much on evergreen content can make you fail to reach a modern audience, and focusing too much on news-based content can be unsustainable in the long term.

Step 5: Make content useful

Creative articles with lots of photos can be interesting to read; however, we’ve found that people respond the most to articles which can influence somebody to do something differently or take action.

The simplest way to make sure you’re creating useful, well written content is to write some ‘How To’ articles on topics your company has expertise in. This is also a great way to appear in more search results too.

Step 6: Promote your blog on other platforms

This tip is one of the simplest if you want as many people to read your article as possible. Post your article on your website’s blog and then attach the page’s URL to social media posts to introduce the article.

On your website’s blog, there should also be the option for your article to be shared on people’s personal social media accounts to gain a larger potential audience. Combining an interesting article with your own and other people’s social media accounts should help to gain readers.

Bonus tip: Hire a copywriter

Want to take your blog seriously?

Following the steps above can help you with getting your blog up and running, but maintaining consistent, high-quality content can be difficult when running a business. Finding the right keywords and writing your blog in a way that suits the Google algorithm requires practice, trial, error and knowledge, not to mention the complexities of keyword research.

Consider hiring a copywriter who takes the time to get to know your business and your goals, so they can create a content plan for you, and write up SEO content that can help your business reach new hires.

Here at Logic, we have our very own in-house copywriters who conduct keyword and competitor research to right blogs that reach your target audience.

Contact us to see what we can do for you!

Want to know more about marketing your business online?

Kasib Tahir – Digital Marketing Assistant
Digital marketer specialising in SEO writing, with a love for fashion and Lana Del Rey.