In today’s digital age, the internet offers endless opportunities for learning and upskilling.
Whether you’re looking to enter the world of digital marketing or enhance your existing skills, online courses provide a convenient and accessible avenue for professional development.
Research shows, 77% of academic leaders believe online education is equal or superior to learning in the classroom
With countless resources to enhance your digital marketing skills available at your fingertips, upskilling has never been easier!
Here are some of our top 7 digital marketing training courses.
1. Google – Skillshop & Digital Garage
Google courses offer a comprehensive understanding of various aspects of digital marketing, covering topics such as Google Ads, Analytics, and Search Engine Optimisation.
As a leading player in the digital landscape, Google’s insights and expertise are highly regarded. By completing Google courses, you can gain industry-recognised certifications, enhancing you credibility and employability in the digital marketing field.
“With a range of basic introductions and certification based training it provides a wide range of awareness and training from the very basic through to industry recognised certifications.” – Alex Clifford from Logic Digital.
Cost: Free
Pros:
- Credible industry-recognised certifications
- Comprehensive coverage of various digital marketing aspects
- Flexibility and accessibility with online availability
- Updated content reflecting latest industry trends
- Enhances credibility and employability.
Cons:
- Limited advanced-level courses
- Some courses may require additional fees for certification exams
2. HubSpot Academy
HubSpot is a well known online learning academy, with many courses covering a wide range of different topics. In the digital marketing field, they cover everything from inbound marketing to social media marketing to content marketing.
HubSpot courses are also known for their practical approach, with hands-on exercises and case studies that allow learners to apply their knowledge in a practical setting.
Cost: Varies (Some courses are free, while others may require payment for certification)
Pros:
- In-depth coverage of inbound marketing strategies
- Practical, hands-on learning experiences
- Regular updates to reflect industry trends
- Offers certifications in various digital marketing areas
- Enhances skills relevant to today’s digital marketing landscape.
Cons:
- Some courses require payment for certification
- Limited focus on advanced-level topics
- May not cater to specific niche areas within digital marketing.
3. Databox’s Predictable Performance Course
“Databox’s Predictable Performance Training Course packs together a lot of great information around selecting the right metrics, evaluating the data, and then using it to evolve strategies and tactics. Th best thing about it is it explains all of this using a real-world example, which makes the lessons more tangible. In addition, it speaks to all levels of an organisation, from the practitioners to management to executives.
“Any organisation looking to effectively scale growth should consider taking this course.” Says Keith from L2 Digital.
Cost: Free
Pros:
- Specialised focus on predictable performance in marketing
- Practical insights and strategies for improving marketing performance
- Offers actionable tactics for achieving measurable results
- Taught by industry experts with proven track records
- Provides valuable skills for optimising marketing efforts.
Cons:
- Potential cost associated with accessing the course
- Limited availability of advanced-level topics
- May not cover a wide range of digital marketing areas beyond predictable performance.
4. The Moz Blog
MOZ Academy is a reputable online platform offering a range of courses and resources focused on search engine optimisation (SEO) and digital marketing. From beginner-friendly tutorials to advanced-level masterclasses, MOZ Academy caters to learners of all levels.MOZ also has an amazing blog to keep up-to-date with the latest in digital marketing.
Check out Whiteboard Fridays on the Moz Blog for some great walkthroughs and tutorials.
Cost: Starting from £49
Pros:
- Access to high-quality, expert-led courses on SEO and digital marketing
- Range of courses catering to learners of all levels, from beginners to advanced
- Content reflects the latest industry trends and best practices
- Interactive learning features enhance engagement and retention
- Flexible pricing options available, starting from £49.
Cons:
- Limited free resources available compared to some other platforms
- Higher pricing for more advanced courses or bundles may be a deterrent for some learners
5. Codrops
Codrops is a renowned web design and development blog, recognised for its comprehensive tutorials and insightful articles covering various topics in web design.
With a focus on innovation, Codrops also showcases inspirational web designs and interactive demos, fostering a vibrant community of designers and developers. Through its valuable resources and community engagement, Codrops remains a go-to platform for staying updated and inspired in the ever-evolving world of web development.
“They publish free articles and tutorials about the latest web trends, techniques and new possibilities. Also showcasing inspirational websites from the design and development community.” – Mark at Logic Digital
Cost: Free
Pros:
- Extensive collection of tutorials covering a wide range of web design and development topics
- Inspirational showcases and interactive demos push the boundaries of creativity
- Vibrant community engagement fosters collaboration and knowledge sharing
- High-quality, well-written content accessible to both beginners and experienced professionals
- Free access to all resources, making it an invaluable resource for designers and developers on a budget.
Cons:
- Lack of structured courses or guided learning paths for those seeking a more formalised learning experience
- Limited depth in certain topics compared to dedicated online learning platforms
- Updates and new content may not be as frequent as other resources.
6. Udemy
Udemy is a leading online learning platform offering a vast range of courses taught by expert instructors. With over 130,000 courses covering various subjects, Udemy provides flexible learning options for both beginners and professionals.
Its user-friendly interface and offers frequent discounts make it accessible and affordable for a global audience, making it a valuable resource for skill development in digital marketing.
Cost: Start at £15.99
Pros:
- Wide range of courses covering diverse subjects taught by expert instructors
- Flexible learning options with lifetime access to course materials
- Regularly updated content to reflect industry trends and best practices
- User-friendly platform with features like quizzes and assignments to enhance learning
- Often offers discounts and promotions, making courses affordable.
Cons:
- Quality of courses may vary depending on the instructor
- Limited interaction with instructors compared to live or in-person courses
- Some courses may lack depth or advanced-level content
- No accreditation or certification from recognised institutions for most courses
- Limited refund policy, with refunds only available within a certain timeframe.
7. Digital Marketing Institute – Professional Diploma
The Professional Diploma in Digital Marketing offered by DMI is a comprehensive programme designed to equip learners with the essential skills and knowledge needed to excel in the dynamic field of digital marketing.
The diploma covers a wide range of topics, including content marketing, social media marketing, SEO, PPC, e-commerce, and more. With a focus on practical skills development, students will learn to build digital marketing strategies from scratch and gain insights into industry trends and best practices.
Cost: £1590
Pros:
- Globally recognised certification upon completion
- Comprehensive coverage of essential digital marketing areas including content marketing, social media marketing, SEO, PPC, and e-commerce
- Professional skills development for digital marketers
- Payment plans available for flexible payment options
- Access to a free Digital Marketing AI Short Course, valued at £430.
Cons:
- Higher cost compared to some other digital marketing courses
- Limited information available on course instructors and their industry experience
- Lack of information on course accreditation or affiliation with recognised institutions
- Enrolment deadline may create time pressure for prospective students
- Limited visibility into course content and structure before enrolment.
Digital marketing services with Logic Digital
At Logic Digital, our team is comprised of expert digital marketers who possess extensive experience and accreditation in the field. Stay updated with the latest industry trends and insights by following our Logic Digital LinkedIn page or checking out our Digital Marketing Archives.
