The benefits of email marketing

Email marketing is a reliable method of communicating with your customers. It’s a cost-effective way to contact customers in the place they spend a lot of their time – their email inbox. There are 4 billion daily email users, and this number is continuing to climb to 4.6 billion by 2025– this is a huge population that are available to receive your business’s email marketing.

Here are our favourite benefits of email marketing that make it a smart marketing strategy for engaging with your audience, acquiring new customers, and developing your business.

Reach an already engaged audience

Email marketing is one of the few mediums that customers voluntarily agree to. Businesses that use the email marketing, deliver messages solely to individuals who have signed up or agreed to receive the emails. This can result in substantially greater conversion rates because a company is just targeting customers who are already interested in their business.

Deliver targeted messages

Most marketing professionals would gladly pay to ensure that their money was only being spent on individuals who were interested in their brand. However, emails can be specifically tailored to individual subscribers who fulfil particular criteria – we call this segmentation.

If a franchise only has an offer available in certain areas of the country, emails can be arranged to be delivered solely to individuals who live in those areas. If there is a deal on makeup, only those who have expressed an interest in the beauty industry will receive an email.

Email list segmentation is a fantastic way for companies to learn more about their subscribers and we see that this strategy frequently has higher engagement rates as a result. Businesses who use segmented campaigns often see as much as a 760% increase in revenue. The old strategy of sending the same email to every subscriber is no longer effective, and businesses that experience the best results from their email marketing are segmenting data and campaigns to guarantee that they are sending the most appropriate message to individuals.

Adjusting your email messaging for different audiences means that they are always engaging. This cultivates a solid foundation of trust between your brand and the recipient and creates a bond with your customer that you can continue to grow over time.

Increase brand recognition

Some of the world’s most well-known brands have grown so popular that they have become synonymous with the industry in which they operate – think of Coca-Cola’s illustrious Christmas adverts.

Email marketing is a great way to build brand awareness and recognition, because it gives you direct access to your customers. Offering them quality content that they appreciate, will make you stand out in their inbox and leave a lasting impression in their minds. Be careful to not send too many emails, though, as sending under five emails a week will bring the highest open and click through rates.

Optimise your time and budget

There are always time and money limits in every firm. While large businesses may afford to go all out and buy advertising space during a TV show, smaller companies often do not have the luxury of utilising a variety of marketing methods.

Email marketing offers a cost-effective way to market your business, whilst still achieving good results. It is not difficult or time-consuming to create a quality email marketing campaign, therefore sending emails to a large number of subscribers is often a very affordable digital marketing method.

Boost sales

Email marketing offers a wonderful possibility for customers to make spontaneous purchases. You may persuade a customer to make a purchase through email marketing in a variety of ways:

  • Providing links to products that are frequently purchased alongside the products purchased by the customer
  • Re-target customers who have abandoned baskets or were viewing specific products on the site
  • Make a limited time offer of discount for future orders

Customers frequently act on impulse when they receive an email informing them about a relevant product that is connected to a past purchase. This is particularly true if a suitable promotion is available.

Want to get started with email marketing?

Here at Logic Digital, we help you with as much or as little of the digital marketing process as you need. Get in touch with our team for a quick chat to see how we could help you build an email marketing strategy and set marketing goals that will help your business grow.

Kasib Tahir – Digital Marketing Assistant
Digital marketer specialising in SEO writing, with a love for fashion and Lana Del Rey.