Running your own business is enough work on it's own before you even start to think about the digital marketing side of it. But the truth is that getting your digital marketing strategy right can often be the key to increasing brand awareness, getting more leads and...
When you’re an independent marketing consultant or coordinator, you want to make sure you pick the right agency to work with – not only to ensure you get the best results that build your own reputation but also to make your day to day operations as easy as possible....
Life as a marketing consultant is not always straightforward but it can also be incredibly rewarding when done correctly. Over the years we’ve worked with a number of independent marketing consultants and we’ve noticed a few common challenges that they all tend to run...
There are a number of reasons your business might have a website – it could be to sell products and services directly, to raise awareness of your brand or even to showcase your portfolio. Regardless of your website’s purpose, one fact is unavoidable: your website...
When you think of marketing, the first things that come to mind will probably be direct marketing tactics like email offers, search ads and paid social media campaigns – all of these can work well for some audiences but with the digital landscape becoming more crowded...
As we went into lockdown and slowly got used to the new ways of managing a business, a number of things shifted in the way that brands marketed and promoted themselves. This has left a mark on the world of marketing for the foreseeable future – changing circumstances...
Almost every business has a presence online. But not every business is equal. Even if you have a website and social media profile like your competitor, they may be getting higher sales because they’re creating better digital customer journeys. Customers online are...
In a world where customers are becoming increasingly immune to old-school marketing tricks, creating a genuine connection with your audience is the key to long term growth and business success. But how are you supposed to create a genuine connection when digital...
With the world on lockdown and vulnerable people at risk, lots of us are finding ways to help our communities on a personal level – but how can we contribute on a professional level? Digital marketing experts can be especially helpful at a time when almost all sales...
With only essential stores being allowed to be kept open and everyone being advised to stay in their homes during the COVID-19 pandemic, a lot of small businesses who rely heavily on footfall in their local communities are struggling to maintain sales. If you’re...
What is Google Tag Manager? Google Tag Manager is a tag management system that allows you to add snippets of code (tags) to your website without manually editing the code within the website structure itself. It is particularly useful for marketers working with SEO or...
Digital marketing is essential to the growth of most businesses. However, if you’re not in the business of marketing yourself, it can often be difficult to understand all the terms and jargon being used by your marketing team. Luckily, we’ve pulled together a list of...
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