At Logic Digital, we pride ourselves on delivering tailored digital marketing solutions that drive tangible results for our clients.
In 2024, 50% of marketers planned to increase their investment in content marketing, highlighting the growing importance of strategic content in today’s digital landscape.
Here, we share a case study of how we supported a social enterprise focused on providing education and skills development to disadvantaged groups, helping them achieve impressive growth in their online presence through content marketing.
Background
Our client is a leading UK-based social enterprise dedicated to improving lives through education and skills development.
Their mission is to empower those furthest from the workforce, equipping them with the tools they need to build better futures. While they have a long history of success in their sector, they faced challenges in reaching their primary external audiences effectively and achieving visibility in an increasingly competitive digital landscape.
The Challenge
The organisation’s goals for the year included:
- Improving website performance and increasing organic traffic by 10%.
- Securing top search engine rankings for core keywords relevant to their services and mission.
- Enhancing their position as a trusted leader in education for disadvantaged groups.
However, achieving these goals required overcoming several challenges:
- Navigating a highly competitive environment with new players entering the sector.
- Targeting a specific audience that includes policymakers, government officials, education bodies, and service providers rather than the general public.
- Maintaining strict standards for content tone, topic, and wording to align with their unique mission and audience expectations.
Our Approach
We developed a comprehensive SEO and content marketing strategy to address the client’s goals and challenges. Here’s what we did:
1. Keyword and Competitor Analysis
Our team conducted in-depth research to identify the most relevant and high-impact keywords for their audience. We also analysed competitor strategies to pinpoint opportunities for differentiation.
2. Content Strategy and Creation
We designed a content plan tailored to external stakeholders, focusing on topics of interest to policymakers, education bodies, and other key audiences. This included:
- Writing and publishing consistent, high-quality blogs and landing pages.
- Developing content that highlighted the organisation’s impact and thought leadership in the education sector.
3. On-Page SEO Optimisation
We optimised existing landing pages to align with SEO best practices, including:
- Refining metadata (titles and descriptions) to improve click-through rates (CTR).
- Enhancing content structure and keyword placement to boost relevance and rankings.
- Worked with the client to expand core topic areas and consulted on new page development.
4. Technical SEO Enhancements
To ensure optimal website performance, we:
- Resolved crawl issues and optimised the website’s technical foundation for search engines.
- Optimised on page elements such as alt tags, anchor text, headings and meta data.
- Fixed broken internal links.
The Results
Over the course of the year, our efforts delivered exceptional results:
21% Increase in Organic Traffic
Surpassing the client’s original goal of a 10% traffic increase.
38% Increase in Organic Key Events
Significant growth in form submissions and contact clicks, reflecting higher engagement.
Top Rankings for Priority Keywords
All priority keywords secured top 3 positions, with the majority ranking #1.
Future Plans
Looking ahead, we’ll continue to support the client by:
- Maintaining their #1 ranking for competitive career-related search terms.
- Expanding brand awareness through targeted content creation.
- Monitoring competitor activity to adapt and refine the SEO strategy as needed.
Final Thoughts
This case study demonstrates how a data-driven and strategic approach to digital marketing can deliver measurable success, even in highly competitive niches. By combining keyword research, content creation, and technical optimisation, we helped this organisation amplify its impact and achieve its goals.
If you’re looking for a results-driven digital marketing partner to help your organisation thrive, contact Logic Digital today. Let us craft a tailored strategy that meets your unique needs and delivers the growth you’re aiming for.
