Are you ready to turn up your social media game in 2025? With 63% of the world’s population using social media and daily use averaging around 2 hours 20 minutes, marketing on social media has never been more important.
In this comprehensive Q&A, Logic Digital’s leading social media expert answers your burning questions about building a brand, connecting with your audience, and maximising your marketing ROI.
From proven engagement tactics to the benefits of influencer marketing and the best scheduling tools, you’ll find actionable advice to refine your strategy and achieve your goals.
How can I use social media to build a brand?
I always suggest to clients, if they want to effectively build a brand, consider how they can use social media to share their story and address your audience’s needs. Social media offers a valuable platform for brands to connect with their audience and communicate their core values.
Your brand’s story isn’t always a traditional narrative of its founding. Instead, it can focus on the central purpose and values of your business. For example, a law firm might emphasise its commitment to supporting individuals through divorce, or a personal styling business might highlight its focus on promoting self-confidence.
Make sure to:
- Identify the key ethos and brand message that define your business.
- Then, use social media to consistently portray these elements.
- Focus on providing valuable information
- Address your audience’s pain points
By hitting all these marks, you can build a stronger brand presence and foster meaningful connections.
How can I use social media to connect with my audience?
The key to effective social media is consistently delivering value to your audience. Many businesses focus on broadcasting company updates, which often fails to engage.
Remember, people primarily use social media for entertainment and information.
While updates are relevant to invested followers, you must first capture their interest. Achieve this by providing valuable content. This could include behind-the-scenes glimpses, video responses to comments, or information that directly addresses your audience’s challenges. Prioritise content that informs or entertains, and you’ll build a more engaged and invested audience.
How do you stay updated with social media trends?
To maintain relevance on social media, actively follow influencers and engage with current content. Short-form video platforms like TikTok are often the origin of emerging trends, which then spread to other platforms. Consider following industry authorities who specialise in trend analysis.
If managing social media trends is overwhelming, a social media marketing agency can provide support. Their expertise includes staying informed about industry trends and helping you capitalise on them.
Remember: A sustainable marketing strategy goes beyond chasing fleeting trends. Consistent, valuable content delivery is essential for building a loyal audience. Not every post will achieve viral success, and that’s perfectly fine! Focus on providing reliable information and engaging content over time and build your niche.
What are some proven social media strategies to boost engagement?
When it comes to social media, there are many different ways to boost engagement. For our clients, I like to consider a holistic approach to ensure we’re targeting the right niche and not just chasing likes and views. However, here are some tips to ensure your niche is still engaging with your content:
Strong visuals: High-quality visuals and short form content immediately capture attention.
Engaging hook: Understand that the first second is critical; craft hooks that stop the scroll.
Interactive elements: Implement interactive elements like polls and questions to actively engage your audience. This shows the algorithm people are interested in your content.
Building conversation: Encourage comments and actively participate in discussions. Again, this shows the algorithm people are engaging with your content.
Targeted reach: Use social media ads to reach specific demographics and interests.
Leveraging influence: Partner with influencers in your niche to build trust and expand your audience.
What are the 5 benefits of social media PPC ads?
That’s a great question. Social media PPC ads, or pay-per-click ads, offer a range of significant benefits for businesses looking to boost their online presence.
- Focused targeting
Platforms like Facebook, Instagram, and LinkedIn allow you to target audiences based on demographics, interests, behaviours, and even custom lists. This means you can reach the people most likely to be interested in your products or services, minimising wasted ad spend.
- Data-driven results
Unlike some traditional advertising methods, social media PPC provides detailed analytics. You can track everything from impressions and clicks to conversions and return on ad spend (ROAS). This data allows you to optimise your campaigns for maximum effectiveness.
- Enhanced brand recognition
Even if someone doesn’t immediately click on your ad, seeing your brand repeatedly can build brand familiarity and recognition. This is particularly important for newer businesses looking to establish themselves.
- Complete campaign control
You can set your own budget, adjust your bids, and pause or modify your campaigns at any time. This level of control allows you to adapt to changing market conditions and optimize your spending.
- Direct conversion paths
Social media PPC ads can direct users to specific landing pages, product pages, or even lead generation forms. This helps to streamline the customer journey and increase the likelihood of conversions.
What strategies would you recommend for building a social following?
Building a social following is a key goal for many businesses, and there are several strategies I’d recommend.
Consistency is crucial.
Regular posting keeps your audience engaged and reminds them of your presence. It’s not just about posting frequently, though; it’s about maintaining a consistent voice and aesthetic.
Provide genuinely valuable content.
People aren’t on social media to be constantly sold to. They’re looking for information, entertainment, or inspiration. Focus on creating content that addresses their needs and interests. What problems can you solve for them? What insights can you offer? That’s what will keep them coming back.
Strategic use of hashtags and keywords is vital
This helps you reach a targeted audience and build a niche. Research the hashtags and keywords your ideal audience is using and incorporate them into your posts. This way, you’re not just throwing content into the void; you’re actively attracting people who are interested in what you have to say. By focusing on a niche, you’ll create a more engaged and loyal following.
Is social media influencer marketing beneficial for my business?
Yes, social media influencer marketing can be beneficial for your business, however, the effectiveness of influencer marketing hinges on your business goals and target audience. While it can be a powerful tool, not every industry lends itself to influencer partnerships. In fact, other marketing strategies may offer a better return on investment.
For businesses where influencer alignment is strong, you can have significant benefits from influencer marketing. Micro-influencers, known for their strong audience connection and higher engagement rates, have proven particularly successful for 47% of marketers, offering a cost-effective alternative to larger-scale campaigns.
What are the best social media management and scheduling tools?
In 2025, there are many social media scheduling tools out there, such as:
Hootsuite: Comprehensive social media management with advanced features.
Vista Social: Ideal for collaborative social media efforts within small teams.
Buffer: Simple and efficient social media scheduling.
Iconosquare: Specialised in managing and analysing visual social media content.
Typefully: Optimised for crafting and scheduling text-focused social media posts.
Sendible: Budget-friendly, all-encompassing social media management.
Loomly: Robust automation for diverse social media tasks.
Depending on the size and complexity of your business, different tools may be better or less suited to your needs.
What is the best social media to use for customer support?
I personally recommend X (formerly Twitter) as the best platform to use for customer support. Its fast-paced environment allows for quick responses, and the threaded conversation format allows for organised interactions. Also, the ability to move conversations to direct messages provides privacy when needed.
Many companies find X streamlines support and improves issue resolution. However, it’s essential to consider your audience; if your customers primarily use other platforms, those might be more effective for reaching them.
Should I choose a social media marketing agency or in-house social media marketing?
Yes, you should choose a social media marketing agency. While in-house teams can handle content creation and community management, social media PPC requires a deep understanding of ad platforms and optimisation techniques. A specialised social media marketing agency brings expertise in audience targeting, campaign management, performance analysis, and crucially, consistent scheduling.
They can develop a customised PPC strategy, maximising your ROI and ensuring your advertising aligns with your business objectives. By utilising scheduling tools and strategic planning, agencies maintain a regular posting cadence, keeping your audience engaged. Consider an agency if you lack in-house PPC expertise, require advanced campaign management, or struggle with maintaining consistent scheduling.
Why choose Logic Digital for your social media ads
Stop guessing with your social media ads. Partner with Logic Digital’s PPC experts. We leverage data-driven strategies and platform mastery to deliver high-performing campaigns that reach your ideal audience. Get a customised PPC proposal from Logic Digital now! Contact the experts today.
