Insights
Practical digital marketing insights, strategies and analysis from the Logic Digital team.
Our insights into the digital world.
How to Create Irresistible Blog Titles for Your Audience
Blog posts are a highly powerful marketing tool for any business. They allow you to: Showcase your expertise Attract links from other sites Create shareable content Improve search rankings But it is important that your blogpost has an...
How to Send SEO Link Building Emails (That Actually Work)
Link building is an SEO technique that involves getting links from other websites to boost your own website’s authority in Google’s eyes.
How to Write an Awesome SEO Blog Post Every Time
Blog posts can help you show up in search results, provide you with extra content to share on social media, attract links from other websites and influencers, show your audience your expertise and establish you as a thought leader in the industry.
An Introduction to Basic SEO: the Perfect Starting Guide
SEO is a term used frequently in digital marketing. Yet, it can be difficult to know just how important it is or where to start. SEO is one of the most important aspects of digital marketing to increase your digital presence and attract customers/clients. SEO is the...
4 Free Ways to Market Your Business (In Under 60 Minutes)
We get it, when you launch a new business it’s very unlikely that you’ll have a huge amount of money to spend on digital marketing straight away. But in a classic chicken-and-egg situation, if you have no marketing – how are you supposed to get customers and make...
The Best Digital Marketing Training & Courses for You
In today's digital age, the internet offers endless opportunities for learning and upskilling. Whether you're looking to enter the world of digital marketing or enhance your existing skills, online courses provide a convenient and accessible avenue for...
The Most Valuable Google Ad Assets for Your Ad Campaign
Google Ads is a great tool for brands trying to reach their target audience online. Amy from Logic Digital discusses their benefits along with other industry specialists. Ad extensions are a critical factor when it comes to determining your ad rank – by using ad...
What Imagery Should You Use in Your Paid Ads?
Paid ads are, without a doubt, a great way to get in front of your target audience, build awareness of your brand and drive customers to your company. With digital ad audiences being nearly twice as attentive as traditional TV audiences, it makes sense that businesses...
6 Unbeatable LinkedIn Tips to Grow Your Business
LinkedIn is a great social media marketing tool to help you grow your business by reaching B2B audiences and raising awareness of your brand. According to research, 80% of all B2B social media leads are generated on LinkedIn. However, it’s not as simple as setting up...
What Imagery Should You Use for Social Media?
80% of Instagram users follow a business profile and 66% of Facebook users say they feel more confident in a brand after messaging them on the platform.
How to Start a Company Blog in 2024 (6 Easy Steps)
Are you trying to improve the search engine ranking of your business? Wondering how to start a small business blog? We understand! It can be difficult to keep up with search engines algorithms, and the battle for the top spot for your business niche can seem like a...
Which Pages Should You Exclude From Your Website Sitemap?
Have you ever felt lost at sea navigating around your website structure, specifically when it comes to deciding how to organise its sitemap? You’re definitely not alone, and yes – it can be a bit of a maze out there.
When it comes to deciding which URLs should be added to your website sitemap and which should be left out, things can quickly become tricky and best practices are often up for debate.