Our insights into the digital world.
Use LinkedIn to generate leads (7 tips that actually work!)
Creating a profile on LinkedIn is no longer enough to boost brand awareness, generate leads and encourage potential customers to engage with your business. 62% of B2B marketers generate leads on LinkedIn successfully, but you have to use LinkedIn effectively to get...
Where should I run ads to promote my business?
Advertising is a very good way to promote your business, however, there are lots of different platforms you can choose from when running your ad campaign, and it can be hard to know which is the best one for your business and aims. Regardless of your budget, picking...
How can google ads help you advance your business goals?
Google ads can help you to drive business through all your touchpoints, digital and in-person. They target customers at the awareness and consideration stages of the buyer’s journey and encourage these customers to interact with your business and consider your...
Why are buyer personas important?
A buyer persona is a guideline representation of a business’s ideal customer. Using market research and data about existing customers a persona can be created to help a business better understand their customers, and their wants and needs. This information is a...
Why is indirect marketing important?
Indirect marketing is arguably one of the best ways to market your business, regardless of size, budget, or industry. Why? Because indirect marketing helps businesses to increase awareness and affinity for their brand by creating intrigue around their story and makes...
How to start a blog – 7 simple steps to get started
Is it worth starting a blog?With so many ways to promote your business online today, is it still worth writing a blog? Yes. Blog posts can help you show up in search results, provide you with extra content to share on social media, attract links from other websites...
How to audit your website to get better results
Not getting results from your website but not sure what to change? Here’s how to audit your website so you can figure out what the problem is and what to do next. How to audit your website design One of the biggest reasons your website might not be driving results is...
