Conversion Rate Optimisation (CRO) & User Experience (UX)

Turn more visitors into paying customers with expert CRO & UX strategies.

Your website traffic means nothing if visitors don’t convert. We optimise your website’s design, functionality, and user journey to maximise conversions and deliver a seamless user experience.

Book your free consultation

Why your business needs CRO & UX optimisation

A beautiful website isn’t enough, it needs to drive results. If users struggle to navigate your site or don’t take action, you’re losing revenue.

Our CRO & UX services help you:

  • Reduce bounce rates and improve engagement
  • Increase leads, sales, and sign-ups
  • Remove friction points in the user journey
  • Improve site speed and mobile usability
  • Make data-driven design decisions for better performance

Why choose Logic Digital?

We combine data analysis, user psychology, and design expertise to transform underperforming websites into high-converting machines. Our approach ensures every design change is backed by insights and tailored to your business goals.

We’ve worked with Logic Digital since 2016 and we’ve continued to receive excellent service from a confident and supportive team.

ROB BARNES
Digital Marketing Manager,
LTE Group

CRO & UX package prices

Prices from £750

What’s included?

  • Comprehensive CRO & UX audit
  • Heatmap and session recording analysis
  • A/B testing and data-driven improvements
  • Landing page and form optimisations
  • Ongoing monitoring and reporting
Excellent rating
Based on 21 reviews
Google star 1Google star 2Google star 3Google star 4Google star 5
Google star 1Google star 2Google star 3Google star 4Google star 5
Tino and Deborah have been brilliant to work with at Logic Digital. We’ve seen consistent improvements in both website traffic and the number of leads generated through their SEO work. We’re really pleased with the progress we’ve seen.
Nicole profile picture
Nicole
Google star 1Google star 2Google star 3Google star 4Google star 5
Alex & Mark were both absolutely brilliant! They helped me to choose a website template which perfectly suited my business. Once it was set-up, they provided excellent training to allow me to create and manage the content myself. I have needed support a couple times - they respond quickly and are great at explaining things simply (to say I'm not technical is an understatement!). I can't recommend them highly enough!
Judith Meese profile picture
Judith Meese
Google star 1Google star 2Google star 3Google star 4Google star 5
I had my website designed by Logic digital, they listened to what I was saying and delivered exactly what I was looking for, in fact, better than I thought, their input and suggestions were excellent. Since then their hosting has been fautless. When I've needed any help with anything the support is the best I've ever experienced, the solutions are clear and quickly implemented. An invaluable service, can't thank you enough.
Tommy Thompson profile picture
Tommy Thompson
Google star 1Google star 2Google star 3Google star 4Google star 5
Deborah, Mark and the Logic team showed patience, skill and fantastic knowledge helping us with our website! Thanks so much.
Lottie Almey profile picture
Lottie Almey
Google star 1Google star 2Google star 3Google star 4Google star 5
Worked with Logic for a couple of years now and Alex and his team are incredible. Would highly recommend working with them and breaking the norm of Digital Marketing companies.
Ross profile picture
Ross
Google star 1Google star 2Google star 3Google star 4Google star 5
We moved our website and Google ads account to Logic Digital over 3 years ago and we have seen a steady growth in sales since. The team is very proactive and knowledgable. The monthly report and chat is helpful, to ensure we're targeting the right areas and achieving the results we set. The fees are very reasonable for a small business, compared to other agencies we've used and I would highly recommend them.
Nikki Velinsky profile picture
Nikki Velinsky
Google star 1Google star 2Google star 3Google star 4Google star 5
In my particular case, I run an online business from Barcelona, ​​and the truth is that I only have words of gratitude for Deborah, Alex, Cristina... They are very professional and know what they are doing.
Daniel Perez profile picture
Daniel Perez
Google star 1Google star 2Google star 3Google star 4Google star 5
Logic digital has been fantastic with our website, they have very modern ideas and keep the website moving along without any trouble. As healthcare provider it is important our patients are given clear information in a functional website. Alex first came out to see my business to understand my needs. Since then, Amy has lead the website in a clear fashion, always at hand and giving ideas without spending money when not needed. The website made by Mark has been fantastic. The pricing is clear and what they offer, no hidden charges and they do have your business needs first. Highly recommended Sachin Patel
sachin patel profile picture
sachin patel
Google star 1Google star 2Google star 3Google star 4Google star 5
Logic Digital have just launched our new webpage at Barcelona Golf and have made a superb job. The whole process from start to finish has been very easy and very professional and hopefully we will use them for the foreseeable future and we recommend them to all.
IAN DENHAM profile picture
IAN DENHAM
Google star 1Google star 2Google star 3Google star 4Google star 5
I have worked with the team at Logic Digital for several years and have no hesitation in recommending them. Their responses to digital design and build briefs are consistently thorough and well-considered. They go above and beyond to support digital projects and I greatly value their openness, expertise, consultancy and friendly approach.
delia goldsby profile picture
delia goldsby
Verified by Trustindex
Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Our CRO & UX optimisation process

We follow a structured, data-driven approach to ensure measurable improvements.

Step 1 — Website audit & data analysis

We review user behaviour, analytics, and heatmaps to identify friction points.

Step 2 — Hypothesis & strategy development

We create a tailored CRO & UX strategy based on user insights.

Step 3 — A/B testing & experimentation

We test different variations of key elements to determine what converts best.

Step 4 — UX design enhancements

We optimise website navigation, layout, and usability to improve user flow.

Step 5 — Implementation & continuous optimisation

We apply successful changes and monitor performance for ongoing improvements.

Meet your expert team

Our CRO and UX specialists combine data, design and behavioural insight to turn more of your visitors into customers.

Alex

Alex Clifford – Director

If I am not helping businesses to improve their digital profile or performance then you will find me by the pond feeding the fish.

Read about Alex

Mark

Amy Asin – Lead Account Manager

Search marketing manager, SEO and PPC specialist and content writer. Avid horticulturalist, can't survive without my plants.

Read about Amy

Cristina

Cristina Cappelletti – Search Marketing Account Manager

Dweller of all things digital marketing and search engine related with a passion for SEO and CRO. Baker, gamer and bookworm in love with Japan.

Read about Cristina

Deborah

Deborah Keir – Head of Digital Marketing

Specialises in creating bespoke, data-driven digital marketing strategies to help businesses grow. When not hard at work, can be found cuddling with her fur baby or getting her hands dirty with clay.

Read about Deborah

Mark

Mark Donegan – Creative Manager

CSS pusher, Photoshop lover and all round web and design guy. Is never more than 2 metres away from some vinyl.

Read about Mark

Mark

Tino Schreuders – Search Marketing Account Manager

SEO & Digital Marketing Specialist with a passion for content. Loves games, music & new recipes. Forever hosting/solving murder mysteries.

Read about Tino

Real results: CRO & UX case studies

See how we’ve helped businesses like yours.

Our approach to CRO & UX

We take a scientific, data-led approach to website optimisation, ensuring every change is purposeful and impactful.

Data-driven decisions

We rely on analytics, user testing, and heatmaps to inform our strategies.

User-centric design

We focus on improving usability and accessibility to enhance customer satisfaction.

Continuous improvement

We monitor, test, and refine to ensure your website keeps improving over time.

Conversion-focused optimisation

We don’t just increase traffic; we turn visitors into customers.

What our clients say about us

Real results, real impact

We believe that the best proof of our expertise comes from the businesses we’ve helped grow. Here’s what some of our clients have to say about working with the Logic Digital team.

See how we’ve helped businesses succeed.

Logic digital has been fantastic with our website, they have very modern ideas and keep the website moving along without any trouble.
As healthcare provider it is important our patients are given clear information in a functional website.
Alex first came out to see my business to understand my needs. Since then, Amy has lead the website in a clear fashion, always at hand and giving ideas without spending money when not needed. The website made by Mark has been fantastic.
The pricing is clear and what they offer, no hidden charges and they do have your business needs first.
Highly recommended.

Sachin Patel

Owner, Safarian & Simon

Logic Digital have supported us to deliver a digital enablement and support initiative for our partner network. The Logic team are professional and experts in their field meaning we were able to deliver our support initiative with excellence and delight our customers.

Dani Bates

Head of Digital Marketing, ZEISS

I have worked with the team at Logic Digital for several years and have no hesitation in recommending them. Their responses to digital design and build briefs are consistently thorough and well-considered. They go above and beyond to support digital projects and I greatly value their openness, expertise, consultancy and friendly approach.

Delia Goldsby

PR & Communications Manager, Procura

Logic Digital have just launched our new website at Barcelona Golf and have made a superb job. The whole process from start to finish has been very easy and very professional and hopefully we will use them for the foreseeable future and we recommend them to all.

Ian Denham

Owner, Barcelona Golf

Logic Digital built the latest Chris Dunn Consulting website. They also host the site and provided SEO services to improve its performance in search. The results in terms of traffic and enquiries have been excellent and the website has been recognised for three years running as among the Best Consultant Websites by Consulting Success. Logic Digital provide an extremely professional and highly personal service.

Chris Dunn

Owner, Chris Dunn Consulting

I've worked with the Logic Digital team for a number of years, and they provide a first class service and have a highly competent team of experts to tap in to.

Rob Barnes

Head of Digital Marketing, LTE Group

Get your free website consultation

Unlock the potential of your website and get started today with our free consultation.

    Logic Digital are committed to protecting your information. Your information will be used in accordance with the applicable data privacy law, our internal policies and our Privacy policy.

    Why trust Logic Digital?

    At Logic Digital, we combine data-led strategy with creative thinking to deliver measurable marketing results.

    With a transparent, honest approach, and a track record of long-term client relationships, we focus on what truly matters – growing your business.

    No jargon, no guesswork – just smart, strategic digital marketing that works.

    CRO & UX FAQs

    Have questions? We’ve got answers.

    What is CRO (Conversion Rate Optimisation)?

    CRO is the process of improving your website to increase the percentage of visitors who take action, such as making a purchase or submitting a form.

    What’s the difference between CRO and UX?

    CRO focuses on increasing conversions, while UX enhances the overall user experience to make navigation and interactions seamless.

    How long does it take to see results?

    Most websites see improvements within a few weeks of optimisation, but continuous testing ensures ongoing growth.

    Do you use real user data?

    Yes, we use tools like heatmaps, session recordings, and analytics to understand how users interact with your site.

    Can you optimise eCommerce websites?

    Absolutely. We specialise in optimising online stores to increase sales and reduce cart abandonment.

    Get started with expert CRO & UX

    Latest Website insights

    How We Approach a New Web Design Project From First Brief to Launch

    Investing in a new website is a significant step for any business. Whether you are refreshing an outdated site or starting from scratch, understanding the web design process can make the journey feel far more manageable, and far more effective. A website is often the...

    The Website Brief: How To Brief a Developer Properly

    If you have ever started a web project and ended up frustrated, over budget, or disappointed with the result, the issue often isn't the developer. It's the brief. A clear, well-structured website brief is the single most important step in getting the web design you...

    The 7 stages of the website design and development process

    What is the web page design process? The web page design process is a structured series of seven stages that guide the creation of an effective, user-friendly website. Each stage plays a crucial role in ensuring a website is visually appealing, functional, and...

    Not just CRO & UX

    Explore our other services

    White Label

    Digital marketing services that seamlessly support your agency’s growth.