When you run a PPC campaign through Google Ads, you can target your ads in a number of ways, including by location, interests and demographics. Yet, among all of these, keywords are arguably the best choice for your PPC campaign, as you can easily target users based...
SEO (search engine optimisation) and PPC (Pay Per Click) may be considered ‘sisters’ in the online marketing world; however in reality they are always in contention. Part of the problem stems from the way they are used competitively to help improve your rankings and...
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