Ultimately, both SEO and PPC strategies revolve around attaining a high level of visibility (in search results), so your website has got a better chance of getting chosen and clicked on over your competitors. By having both ads and organic results in SERPs, you can increase your visibility on that page and elevate the chances of a user clicking on your result.
When you run a PPC campaign through Google Ads you can target your audience based on the keywords they’re searching for. But how do you know which keywords to target? This article will give you some tips and tricks to get you started
SEO (search engine optimisation) and PPC (Pay Per Click) may be considered ‘sisters’ in the online marketing world; however in reality they are always in contention. Part of the problem stems from the way they are used competitively to help improve your rankings and...
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