This is not to be confused with White Hat SEO tactics, although we have to admit it does sound similar.
White label SEO essentially happens when a company decides to provide a service they currently don’t have in-house, yet wish to supply the service to their clientele. To overcome this, they make the decision to outsource/lease/sell the service to someone else – usually, a white label SEO company – who then does work on their behalf yet markets it under the guise of the original company’s logo, brand, and goods.
Now as you can imagine this is great news for anyone wishing to bridge knowledge gaps within certain areas of their marketing and SEO practice. Not only does it allow you to generate a greater flow of work (from multiple sources), but it can also boost your revenue, lower your costs and help you to extend your audience reach, as you’ll have multiple people selling/promoting services under your name.
What are the benefits of using a white label SEO company?
Web designers and freelance copywriters are increasingly employing white label SEO companies to help broaden their product offering, so they can create monthly retainers that will give them better financial security.
And it is a tactic well worth considering…
With the support of a white label SEO Company they can help you to:
- Create lots of links
White label SEO is an incredible way to ensure lots of links go back to your main site, as having multiple different websites – under the management of a white label SEO team – can offer you the certainty that there are links going to and from your primary website. - Provide your clients with reliable SEO services, without them having to search elsewhere for an SEO team.
- Extend your product reach
Whereas in the past your web designs have been exclusive to existing clients and those specifically looking for a web designer; by allowing a white label SEO Company to take on your clients SEO requirements, they can ensure that your designs are seen by a wider variety of potential clients. - Stay focused on your own daily tasks
Instead of trying to split yourself and don too many marketing hats, many top white label SEO providers can offer you the flexibility to focus on your specialisms whilst ensuring your clients benefit from a robust SEO service. - Fill the knowledge gap
As previously mentioned, white label SEO is ideal for bridging knowledge gaps that have left you floundering, and instead can help you to ensure that your clients are 100% satisfied with all elements of your service.
There is no denying the difference white label SEO can make to your business plan. Not only can it supply you with the resources to compete and strengthen your revenue, but these connections can help you to take your business to a whole new level of business.
So whether you are a web designer looking for increased client security and want to add another service offering your package or you simply want to bridge the knowledge gap; trust in a quality white label SEO provider and you too can engage with clients you previously never thought possible.
White Label SEO Frequently Asked Questions
Is white label SEO risky for my client relationships?
Not if done right. A reliable partner will work invisibly behind the scenes, keeping your brand front and centre. What matters is tight communication, trust, and clear expectations, you remain the face of the service.
Will I lose control over the quality of SEO work?
Only if you choose the wrong provider. You should expect transparent reporting, performance benchmarks, and a clear process. The best partners act like an extension of your team, not a black box.
How do I price white label SEO services for my clients?
You mark up the cost from your provider based on your desired profit margin, just like any other service. It helps to bundle SEO into larger packages (e.g. design + ongoing SEO) to position it as part of a wider solution, not just a standalone add-on.
What if my client asks technical SEO questions I can’t answer?
A good white label provider will give you talking points, client-facing documents, and reports you can confidently present. You don’t need to be an SEO expert, you need a partner who equips you to sound like one.
How do I avoid getting stuck between the provider and my client?
Establish clear lines of responsibility from day one. You handle client comms and expectations; your provider handles the work. Make sure they offer a structured onboarding process and are proactive with updates so you’re never left guessing.
