How we refocus website design to improve usability 

Want to generate traffic and conversions on your website? 

Well… you MUST have a good website. 
Research shows you have ONLY 15 seconds to grab a visitor’s attention to keep them on your website.  
At Logic Digital, we specialise in digital marketing and small business website design assisting businesses in creating impactful online platforms that align with their brand messaging and drive lead generation. 
Our expert web developers do this through:   

  • Streamlining website content to highlight core brand messaging 
  • Collaborative rewriting process for on-brand, keyword-optimised content 
  • Building user-friendly websites on WordPress 
  • Providing comprehensive training on content management.

Read on to discover more about how to design a website that is usable and generates ROI.

Economit laptop and mobile view

Crafting a streamlined user experience 

Websites are often the main point of interaction between your business, and a client that has found you on the internet. So, it’s important to remember, first impressions count. 

Have you ever clicked on a website and left pretty much immediately because it is unusable and confusing? 

This means, a user-friendly website is crucial for engaging visitors and converting them into leads.  

Here at Logic Digital, we understand that a cluttered and overwhelming interface can put potential clients off. We collaborate closely with clients to streamline the structures of their website to ensure a smooth user experience.  

By aligning the website’s layout with the core brand messaging, we create a cohesive online environment that resonates with visitors. 

Optimising content for SEO

Content is king in the digital realm, but it’s not just about quantity—it’s about quality, relevance and SEO. 
Oftentimes, clients will have websites with content that is poorly written. Remember, content must be written with the Google algorithm in mind. This means the structure, readability and keywords must align with what Google wants! 
Your content can sound good, but if it isn’t written with SEO performance in mind, it will get lost on the Google search engine results page (SERP).  
Through a collaborative rewriting process, we ensure that your website communicates your brand’s message effectively while also boosting its visibility on search engines. Our goal is to create compelling content that captivates your audience and drives organic traffic to your site. 

“Thanks to Logic Digital’s SEO content creation, our website’s visibility has skyrocketed. Their strategic approach and attention to SEO best practices have significantly boosted our organic traffic and improved our search engine rankings.”

Empowering clients with user-friendly tools

What happens behind the scenes of a website is equally as important as what happens front-and-centre. Many clients might not have the team or the necessary skills needed to successfully conduct website admin and updates. 

Our commitment to client satisfaction goes beyond website development.  

We empower our clients by providing them with user-friendly tools to manage and update their websites effortlessly. Whether it’s integrating newsletter subscription forms or conducting training sessions on content management systems like WordPress, we ensure that our clients have the resources they need to maintain their online presence effectively. 

Alternatively, you can leave all the website admin to us. We offer a website maintenance service so you can leave it to the professionals! 

Measurable results through continuous improvement

SERPs can be competitive, and in a saturated industry, many businesses can struggle to achieve the results they want from their websites. Without a clear understanding of how their online platforms perform and lack of actionable insights, they face challenges in attracting and converting visitors into leads.  

Without data-driven strategies, your business may struggle to measure the effectiveness of the website. Even if you have the data, you may struggle to understand it, which prevents you from making informed decisions for improvement.  

At Logic Digital, our team believes in the power of data-driven insights to measure the success of our website transformations. By monitoring key performance indicators such as website traffic, conversion rates, and search engine rankings through regular website audits, we provide our clients with tangible results that demonstrate the impact of our work.  

Not only do we make the initial changes, but we also implement ongoing improvements to optimise your website in accordance with the data presented over the following months. Our dedication to continuous improvement means that we don’t just launch websites – we refine and optimise them over time to maximise their effectiveness. 

Case study: Streamlining Economit’s website

Economit’s website was overwhelming for users and failing to generate desired leads. Our goal was to refocus the site on core brand messaging and improve user engagement. 

What we did: 

  • Collaborated with Economit to streamline website content 
  • Rewrote content to be on-brand and keyword-optimised 
  • Built a user-friendly site on WordPress 
  • Integrated Mailchimp for seamless newsletter subscription 
  • Provided training on content management. 

Since the launch of the redesigned website, Economit has seen a 15% increase in website impressions. 

“Logic Digital transformed our website into a powerful lead generation tool. Their expertise in streamlining content and enhancing user experience significantly improved our online presence.” – Economit 

Experience website transformation with Logic Digital

Are you ready to elevate your online presence and drive meaningful results for your business?  
Visit our website and learn more about how we can help you achieve your digital marketing goals.  
Together, we can transform your website into a powerful tool for business success. 

Interested in our work? Get in touch.