Integrating the digital strategy for a Smart Technology manufacturer.
Quality development and SEO strategy result in a more valuable audience for Pressac Communications.
As a trusted partner to some of the world’s leading companies, Pressac have been designing and manufacturing smart technology for over 60 years. They manufacture and design Sensor led technology that helps manage and monitor things from occupancy to temperature and air quality. Producing around 4 million units per year.
We developed their online solutions and integrated these to a CRM platform and developed customer journeys that enable them to pre-qualify the sales prospects and their status in the customer journey. This has already identified and supported the generation of leads worth £2m in forecasted revenue.
Objective
They approached us to help them build and launch their re-designed website with subsequent Search Engine Optimisation and PPC activity to increase the level and quality of traffic coming in.
What we did
Integrating our teams we worked collaboratively to build their new website and overhauled their keyword strategy to increase their rankings in search engines and target more relevant audiences. We also integrated the website with their CRM system so that they could effectively manage leads and interactions on their site.
Results
As well as a successful site launch, the SEO strategy we implemented lead to a 38% increase in organic traffic. The redesign and more relevant targeting resulted in a much more engaged audience with a 82% decrease in bounce rate YoY and 95% increase in average session duration (from 2:34 to 5:06).
