Insights
Practical digital marketing insights, strategies and analysis from the Logic Digital team.
Our insights into the digital world.
The Ultimate Beginner’s Guide to SEO
What is SEO & why is it important? To describe it simply, search engine optimisation is the practice of optimising online content – website, blog posts, social media profile, etc. - with the intention of boosting the quality and quantity of site traffic. By...
Google Tag Manager for your website: a beginner’s guide
What is Google Tag Manager? Google Tag Manager is a tag management system that allows you to add snippets of code (tags) to your website without manually editing the code within the website structure itself. It is particularly useful for marketers working with SEO or...
Keep Your Business Running While All Are Losing Their Sh*t!
When working with clients it can be daunting to take time out of the office since you’re not just responsible for the performance of your own business, you’re also responsible for the performance (or some aspect of it) of your client’s business. At Logic we’ve drawn...
How Your PPC and SEO Strategy Can Work Together
Ultimately, both SEO and PPC strategies revolve around attaining a high level of visibility (in search results), so your website has got a better chance of getting chosen and clicked on over your competitors. By having both ads and organic results in SERPs, you can increase your visibility on that page and elevate the chances of a user clicking on your result.
What Keywords Should You Target in Your PPC Campaign?
When you run a PPC campaign through Google Ads you can target your audience based on the keywords they’re searching for. But how do you know which keywords to target? This article will give you some tips and tricks to get you started
Key Marketing Terms You Need to Know For Your Business
Digital marketing is essential to the growth of most businesses. However, if you’re not in the business of marketing yourself, it can often be difficult to understand all the terms and jargon being used by your marketing team. Luckily, we’ve pulled together a list of...
7 SEO Tips to Help Optimise Your Ecommerce Website
According to Google, 79% of shoppers won’t purchase again if their experience of your website is bad. The company has also said that 53% of users will leave a site after 3 seconds if there is no response. Ensuring that your website is fully capable of attracting and...
Is Your Business Ready for Voice Search?
With Alexa, Siri and Cortana, the impact of voice search is increasing at a considerable rate. The realisation of the ease and accessibility of voice search is growing. With over 1 Billion Voice Searches per month worldwide and 40% of adults using Voice Search....
How White Label Services Help to Grow Your Agency
As an agency owner, it can be a tough job to fulfil everything you want to for your clients when you’re so busy. That’s where white label services come in to help you. Let’s say you’re an agency that has numerous clients that require a range of services. Instead of...
Who Are Your Vampire Clients and How Can You Handle Them?
Do you remember the old style horror movies? You know the ones with gothic vampires that liked to suck their victim's blood whilst they slept, leaving them no knowledge of the attack? In the business world, you can still find such vampires that love to prey on your...
How We’ve Created a Positive Office Culture at Logic Digital
At Logic Digital, we believe a positive working environment is crucial to the motivation, happiness and productivity of the company, employees and clients. To quote Richard Branson - “if you look after your staff well, they will look after your customers”, and it...
Why and How Should You Tell Your Brand’s Story?
Every business has a story — whether it’s a funny one, an erratic one or a smooth-sailing one. When using your brand’s story to your advantage, it’s not really about what your story is, but instead, how it’s told. You may think that your business doesn’t really...