Insights
Practical digital marketing insights, strategies and analysis from the Logic Digital team.
Our insights into the digital world.
Why Are Buyer Personas Important?
A buyer persona is a guideline representation of a business’s ideal customer. Using market research and data about existing customers a persona can be created to help a business better understand their customers, and their wants and needs. This information is a...
Why Is Indirect Marketing Important?
Indirect marketing is arguably one of the best ways to market your business, regardless of size, budget, or industry. Why? Because indirect marketing helps businesses to increase awareness and affinity for their brand by creating intrigue around their story and makes...
How to Start a Blog – 7 Simple Steps to Get Started
Is it worth starting a blog? With so many ways to promote your business online today, is it still worth writing a blog? Yes. Blog posts can help you show up in search results, provide you with extra content to share on social media, attract links from other websites...
How to Audit Your Website to Get Better Results
Not getting results from your website but not sure what to change? Here’s how to audit your website so you can figure out what the problem is and what to do next. How to audit your website design One of the biggest reasons your website might not be driving results is...
Can I Do SEO Myself?: Top Tips to Improve Your Website SEO
“Can I do SEO myself” is a question lots of small businesses and start-ups ask since they have to be very careful with how they spend their (usually) limited budget. SEO, or Search Engine Optimization, can feel like a monster in the digital marketing world....
How Much Should You Spend on Facebook Ads?
In all honestly, answering the question “how much should you spend on Facebook ads” can feel a bit like answering “how long is a piece of string”. But it is something small business owners and marketing managers ask us regularly so here is some advice to help you set...
Why You Should Be Using Both Print and Digital Marketing
Nowadays, digital and print marketing are often considered and used in silos – with many businesses usually opting for one or the other, but not both. However, when used in conjunction with one another, print and digital marketing can elevate the results of your...
How to Choose a PPC Agency That Is Right for You
PPC once referred to a form of ads that were paid for based on how many clicks they received (Pay-Per-Click) however as bidding structures have evolved they now encompass all ad types offered via an auction system regardless of whether you pay for clicks, impressions...
How Can Small Businesses Use SEO?
“Search Engine Optimization” (or SEO) before and thought that it sounds far too technical or complex for you to utilise.
Do You Really Need a Copywriter to Promote Your Business?
TL;DR: Yes, you do. Copywriters make the world of marketing (both digital and traditional) go round. Without copywriters, we’d have jargon-filled gibberish riddled with typos taking over our lives. While not everything you write online will need to go through a...
3 Things to Remember When Posting on Social Media
If you Google ‘what to post on social media’, you’ll be greeted with several articles telling you 50+, 20 or 70 (70!) different things to post. Which, to us, seems like far too many for busy business owners to remember. We want to make social media marketing as simple...
How to Set Marketing Goals and Achieve Them
Marketing goals are specific objectives set out in your marketing plan to be achieved by the actions in your marketing strategy. But how should you actually go about setting them? Yes, we all know about SMART goals and KPIs but with so much jargon it can be easy to...