Insights
Practical digital marketing insights, strategies and analysis from the Logic Digital team.
Our insights into the digital world.
How to leverage automation in your PPC campaigns in 2025
The digital advertising world continues to evolve every year, and automation is at the forefront of this transformation. In the world of pay-per-click (PPC) campaigns, AI marketing automation offers businesses a powerful way to save time, optimise bids, and enhance overall campaign performance.
A Comprehensive Data Analytics Guide for Digital Marketers
Did you know that 87% of marketers say data is their most underutilised asset? It’s a frustrating reality for many businesses, struggling to prove ROI, make informed decisions, or get leadership to act on the insights provided. Data analytics can turn this...
The Rise of Short-Form Video Content: Will it Ever Fall?
The digital landscape is constantly evolving, and social media is no exception. In recent years, short-form content has taken centre stage, captivating audiences and reshaping social media marketing strategies for brands. With research showing a staggering 60%...
The Power of Content Marketing: Top Strategies For 2025
As we all know very well by now, digital marketing is an ever-evolving landscape with new trends cropping up at fast rates, yet content marketing remains one of the most powerful tools you can use to consolidate brand authority, drive traffic to your website and...
Marketing Trends for 2025: the Future of Digital Marketing
The digital marketing landscape is evolving at an unprecedented pace. New trends are emerging that will offer exciting opportunities for businesses to enhance their marketing strategies and connect with their audiences in innovative ways. From AI advancements to the rise of the metaverse, the future of digital marketing is being shaped by cutting-edge technologies and changing consumer behaviour.
Why generating leads with Facebook ads is worth your time
Do you want to transform your business lead generation? Social media is a fantastic tool for generating leads, and Facebook is one of the best! Facebook is undeniably the largest social network, with currently 3 billion users worldwide. The social networks which are...
How to create a winning social media strategy
At its core, social media is an opportunity for you to interact with both your existing customers as well as potential new customers. A strong social media strategy allows you to give your customers improved customer service, whilst at the same time providing you...
A step-by-step guide to using LinkedIn for lead generation
There is so much advice on the web outlining how LinkedIn can produce lead generation for your business that it can all get a bit confusing. Which techniques are best? Should some techniques be deployed first or in a particular order? Or is the key to successful lead...
5 effortless & effective LinkedIn tips for B2B sales
Let’s be clear, LinkedIn isn’t intended to be a sales tool. However, if you’re good at sales, LinkedIn can be an incredibly effective channel to reach a wide audience and to find opportunities to start conversations with prospects. LinkedIn is particularly...
Why you and your business should use LinkedIn for B2B leads
LinkedIn can offer your business more than self-promotion and potential business contacts. Through careful planning and utilisation, you can harness this powerful B2B professional network to generate lasting and profitable sales and leads. Four out of five...
Use LinkedIn to generate leads (7 tips that actually work!)
Creating a profile on LinkedIn is no longer enough to boost brand awareness, generate leads and encourage potential customers to engage with your business. 62% of B2B marketers generate leads on LinkedIn successfully, but you have to use LinkedIn...
Why Content Is Still King: How to Keep It Relevant in 2024
Trends may change and Google may evolve and redirect the way you approach online marketing; however, one thing will never change: the importance of high-quality relevant content. In the era of social media dominance and flashy visuals, the written word...