SEO

Struggling with your website’s sitemap? You’re not alone! Have you ever felt lost at sea trying to navigate your website's structure, specifically when it comes to organising its sitemap? You're not alone - it can feel like a real maze. Deciding which URLs to include...

Understanding your SEO metrics is vital for improving your website's search engine rankings and attracting more organic traffic.   In this blog, we explore seven essential metrics you need to track, including search engine rankings, impressions, organic...

“Can I do SEO myself” is a question lots of small businesses and start-ups ask since they have to be very careful with how they spend their (usually) limited budget.  SEO, or Search Engine Optimization, can feel like a monster in the digital marketing world....

As a small business owner, you may have heard the phrase “Search Engine Optimization” (or SEO) before and thought that it sounds far too technical or complex for you to utilise. Put simply, SEO is any activity aiming to get your website to appear higher up in Google...

“Is SEO even doing anything for our website?” “How is SEO actually helping my business?” “What has all this SEO work done for me?” If you’ve heard any of these questions from your clients, this article is for you. When you’re running SEO activity yourself, you’ll know...

As the online world has grown and become a bigger part of our lives (thanks, 2020) there are more and more ways for businesses to promote themselves. Alongside the ability to ‘Google’ any question you’ve ever had, you can also find out about businesses through...

Google Business Profile gives you the power to control exactly how your business is presented on Google Maps, Local Packs and in Google search results. This is arguably one of the most important areas to get right when it comes to reaching new customers for your local...

There are many lengthy guides out there about how to optimise your business for local SEO – this is not one of those. Chances are if you’re reading up on how to do it, you probably don’t have all the time in the world to spend on it, let alone read about it. In this...

Google has announced a significant change to their algorithm that will take place at the earliest next year. The change will place a higher emphasise on the page experience when ranking sites in SERPs. While the search engine has always placed some weight in this area...

SEO can involve a number of complex tasks including identifying the current issues, finding solutions for them, and measuring the success of the strategy you’ve implemented. Sometimes the most time-consuming part of an SEO’s day can simply be identifying the issues...