“Is SEO even doing anything for our website?” “How is SEO actually helping my business?” “What has all this SEO work done for me?” If you’ve heard any of these questions from your clients, this article is for you. When you’re running SEO activity yourself, you’ll know...
As the online world has grown and become a bigger part of our lives (thanks, 2020) there are more and more ways for businesses to promote themselves. Alongside the ability to ‘Google’ any question you’ve ever had, you can also find out about businesses through...
Google Business Profile gives you the power to control exactly how your business is presented on Google Maps, Local Packs and in Google search results. This is arguably one of the most important areas to get right when it comes to reaching new customers for your local...
There are many lengthy guides out there about how to optimise your business for local SEO – this is not one of those. Chances are if you’re reading up on how to do it, you probably don’t have all the time in the world to spend on it, let alone read about it. In this...
With page speed set to become a more important ranking factor for Google, it’s time for web developers to re-visit AMP and the benefits it can have for your website. AMP (Accelerated Mobile Pages) is an open source, website publishing technology designed by Google to...
White label SEO (or SEO reselling) refers to an agency or business selling SEO services to clients that are coming from another provider. This third-party provider leaves their own branding off any documents, reports or access details to allow the agency/business to...
Google has announced a significant change to their algorithm that will take place at the earliest next year. The change will place a higher emphasise on the page experience when ranking sites in SERPs. While the search engine has always placed some weight in this area...
SEO can involve a number of complex tasks including identifying the current issues, finding solutions for them, and measuring the success of the strategy you’ve implemented. Sometimes the most time-consuming part of an SEO’s day can simply be identifying the issues...
What is SEO & why is it important? To describe it simply, search engine optimisation is the practice of optimising online content – website, blog posts, social media profile, etc. - with the intention of boosting the quality and quantity of site traffic. By...
SEO and PPC are often thought of as completely separate marketing strategies, but there are times when the best results can be achieved by combining their activities. Search Engine Optimisation (SEO) involves optimising your website to be visible in search engines –...
According to Google, 79% of shoppers won’t purchase again if their experience of your website is bad. The company has also said that 53% of users will leave a site after 3 seconds if there is no response. Ensuring that your website is fully capable of attracting and...
With Alexa, Siri and Cortana, the impact of voice search is increasing at a considerable rate. The realisation of the ease and accessibility of voice search is growing. With over 1 Billion Voice Searches per month worldwide and 40% of adults using Voice Search....
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