Insights
Practical digital marketing insights, strategies and analysis from the Logic Digital team.
Our insights into the digital world.
The Product Box Challenge and How We Took Part
At Logic Digital we believe in helping people achieve real and tangible results and supporting them towards lasting growth. We appreciate the importance of education in continued success and pride ourselves on providing our clients with the knowledge and tools they...
How to Easily Generate Leads with Facebook Meta Ads
Whether or not you’re a big Facebook user yourself, you’ve probably been told to run Meta ads to generate leads for your business at some point in. Facebook ad campaigns are the perfect way to reach your audience based on demographic, geographic and...
Why Is Branding So Important – and How It Helps Marketing
Branding expert Lauren from Pen & Ink Designs sat down with us to discuss all things branding for beginners, common questions she gets asked and how the right branding can improve your marketing. Why is branding so important? “Your branding is the face of your...
Should You Keep Your Hosting and DNS Records Separate?
If you’re setting up your own website, you will likely be after the simplest solution possible (especially if you’re not too tech-savvy). While this is completely understandable, be warned that some of these simple solutions can cause problems for you further down the...
How to Measure SEO Performance (Explained to Non-Marketers)
“Is SEO even doing anything for our website?” “How is SEO actually helping my business?” “What has all this SEO work done for me?” If you’ve heard any of these questions from your clients, this article is for you. When you’re running SEO activity yourself, you’ll know...
Which Web Design Software Is Best for Beginners?
Creating a new website but doing it yourself rather than going to an agency? That’s cool. We’re not here to pressure you into buying anything you can’t afford. But to make sure you get off to the best start possible, here’s some advice from our experts about choosing...
No April Fools Around Here… Highlights Ahoy!
April Highlights This month we launched a new website for Authenticate – a company providing innovative industry-leading supply chain tools. We received a lovely review from one of their team who worked closely with us on the project: Working with Logic Digital on a...
How Web Design Can Make or Break Your Business
Web design plays a huge part in keeping your audience on your website and turning them into leads or customers. If you want your website to actually help grow your business, here are some things you need to consider. Familiar web design creates instant connections...
Our Highlights: a Great Start to 2021
After a troubling year for many, we’ve committed to making sure we celebrate the wins at Logic Digital – big or small. Along with a few internal initiatives like games on a Friday and a separate group chat dedicated to celebrating good news, we’re launching a regular...
SEO Isn’t Dead: Search Engine Optimisation Still Matters
Because there are so many different ways to reach audiences online, some business execs (with what is clearly outdated knowledge of digital marketing) have said they don’t want to put any effort into SEO since they don’t see the value in it anymore or that they “don’t believe in it”.
What Is a Digital Buyer Journey and How Is It Useful to You?
What is the digital buyer journey? If you’re doing any kind of marketing activity for your business, you will be targeting some stage of the digital buyer journey – whether you know it or not. The digital buyer journey is simply the experience a person has with your...
What Imagery Should You Use on Your Website?
One of the key elements that you should be aiming for with your website is to provide a good user experience. If you’ve put all this effort into SEO, social media or paid advertising to drive people through to your website, it will all be for nothing if users have a bad experience.