The rapid growth of artificial intelligence (AI) in marketing is reshaping the industry, with spending projections reaching unprecedented levels.
Here are the key figures driving this transformation:
- Global spending on AI in marketing reached $36 billion in 2024
- This figure is expected to nearly double to $89.85 billion by 2025
- The market is projected to grow by $80 billion between 2023 and 2027, reflecting the accelerating adoption of AI in advertising and marketing strategies
- By 2028, AI-driven marketing spend is forecasted to reach $107.4 billion
- Over the next decade, businesses are anticipated to invest $1.3 trillion in AI-powered advertising.
How much is AI in marketing worth globally?
As of 2024, the AI in marketing sector is worth $36 billion and projected to grow to $107.4 billion by 2028.
- The global AI in marketing market is projected to reach $107.4 billion by 2028, reflecting the increasing adoption of AI-driven marketing strategies.
- From $20 billion in 2023, the global AI in marketing market is expected to grow at a CAGR of 26.7%, reaching approximately $214 billion by 2033.
AI in marketing market size: US
The United States is at the forefront of AI-driven marketing adoption, with its market set for significant expansion in the coming years.
- In 2023, the U.S. AI in marketing market generated $4 billion in revenue and is projected to grow to $19.65 billion by 2030.
- The market is expected to grow at a CAGR of 25.5% from 2024 to 2030, reflecting the increasing demand for AI-powered marketing solutions.
- The U.S. accounted for 25.4% of the global AI in marketing market in 2023, underscoring its dominant role in the industry.
- By 2030, the U.S. is expected to lead the global AI in marketing market in terms of revenue, solidifying its position as a key player in the sector.
AI in marketing market size: Canada
Canada’s AI in marketing sector is experiencing rapid growth, positioning the country as a key player in North America’s expanding digital landscape.
- In 2023, Canada’s AI in marketing market generated $1.15 billion in revenue and is projected to reach $5.98 billion by 2030.
- The market is expected to grow at a CAGR of 26.6% from 2024 to 2030, outpacing many other regions.
- Canada accounted for 7.3% of the global AI in marketing market revenue in 2023, highlighting its significant presence.
- As the fastest-growing regional market in North America, Canada is expected to see substantial expansion, reinforcing its role in the industry by 2030.
AI in marketing market size: UK
The UK is emerging as a key hub for AI-driven marketing, with strong growth projections over the next decade.
- In 2023, the UK AI in marketing market generated $1.01 billion in revenue and is projected to reach $4.88 billion by 2030.
- The market is expected to grow at a CAGR of 25.3% from 2024 to 2030, reflecting the increasing adoption of AI-powered marketing strategies.
- In 2023, the UK accounted for 6.4% of the global AI in marketing market revenue, reinforcing its position as a significant player in the industry.
AI in marketing market size: India
India’s AI-driven marketing sector is expanding rapidly, making it one of the fastest-growing markets in the Asia Pacific region.
- In 2023, India’s AI in marketing market generated $756.4 million in revenue and is projected to reach $4.38 billion by 2030.
- The market is expected to grow at a CAGR of 28.5% from 2024 to 2030, marking one of the highest growth rates globally.
- India accounted for 4.8% of the global AI in marketing market revenue in 2023, highlighting its rising influence in the sector.
- As the fastest-growing regional market in Asia Pacific, India is set to see significant expansion, reinforcing its role as a major AI-driven marketing hub by 2030.
AI in marketing market size: China
China is rapidly expanding its presence in AI-driven marketing, with strong growth expected over the next decade.
- In 2023, China’s AI in marketing market generated $860.7 million in revenue and is projected to reach $4.57 billion by 2030.
- The market is expected to grow at a CAGR of 26.9% from 2024 to 2030, reflecting increasing investment in AI-powered marketing strategies.
- China accounted for 5.5% of the global AI in marketing market revenue in 2023, underscoring its growing role in the sector.
- By 2030, China is expected to lead the AI in marketing market in Asia Pacific, further solidifying its position as a dominant force in the region.
- Asia Pacific is the fastest-growing regional market, with the AI in marketing sector projected to reach $18.95 billion by 2030.
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Sources
Statista: Artificial intelligence (AI) use in marketing
Horizon Grand View Research: Global Artificial Intelligence (AI) in Marketing
Statista: Market value of artificial intelligence (AI) in marketing worldwide from 2020 to 2028
