Insights
Practical digital marketing insights, strategies and analysis from the Logic Digital team.
Our insights into the digital world.
How to Create a Buyer Persona for Your Marketing Strategy
We talk about buyer personas a lot in our articles because they are the key to a successful marketing campaign. Everything from the platforms you’re active on to the imagery you use on social media should be informed by your buyer personas. In this article, we’ll walk...
How to Repurpose Your Website Content
Repurposing content is a tactic that most content marketers swear by – it takes a lot of effort to create a great piece of content so really you want it be useful more than just the once. By creating different versions of the same content, you can extend it’s life and...
How to Optimise a Google Business Profile Listing
Google Business Profile gives you the power to control exactly how your business is presented on Google Maps, Local Packs and in Google search results. This is arguably one of the most important areas to get right when it comes to reaching new customers for your local...
How to Improve your CTR in Google Ads
Click-Through Rate (CTR) is a commonly overlooked metric in Google Ads that can actually be the key to a successful search campaign. By improving your CTR in Google Ads you can save money, achieve more conversions and have high performing ads overall. CTR is basically...
What Causes “Not Set” Problem in GA and How Can You Fix It?
Any digital marketer using Google Analytics likely has a bit of a love-hate relationship with the platform… While it’s a great tool to help you measure SEO performance alongside your other marketing activities, sometimes it seems like it’s going out of it’s way to...
Tools We Swear by to Make Remote Working Easy for Clients
This year more businesses than ever before have started to explore remote working as part of their long term business strategy – not only can it save on physical office space costs, it also opens up more options for clients since location is no longer such a big...
Everything Digital Marketing For Independent Businesses
Running your own business is enough work on it's own before you even start to think about the digital marketing side of it. But the truth is that getting your digital marketing strategy right can often be the key to increasing brand awareness, getting more leads and...
How to Pick the Right Agency as a Marketing Consultant
When you’re an independent marketing consultant or coordinator, you want to make sure you pick the right agency to work with – not only to ensure you get the best results that build your own reputation but also to make your day to day operations as easy as possible....
How to Make Life Easier as a Marketing Consultant
Life as a marketing consultant is not always straightforward but it can also be incredibly rewarding when done correctly. Over the years we’ve worked with a number of independent marketing consultants and we’ve noticed a few common challenges that they all tend to run...
A Quick Guide to Local SEO and How It Can Help Your Business
There are many lengthy guides out there about how to optimise your business for local SEO – this is not one of those. Chances are if you’re reading up on how to do it, you probably don’t have all the time in the world to spend on it, let alone read about it. In this...
The 5 Best Ways to Increase Your Website Traffic
There are a number of reasons your business might have a website – it could be to sell products and services directly, to raise awareness of your brand or even to showcase your portfolio. Regardless of your website’s purpose, one fact is unavoidable: your website...
Is Indirect Marketing the Right Boost for Your Business?
When you think of marketing, the first things that come to mind will probably be direct marketing tactics like email offers, search ads and paid social media campaigns – all of these can work well for some audiences but with the digital landscape becoming more crowded...