Insights
Practical digital marketing insights, strategies and analysis from the Logic Digital team.
Our insights into the digital world.
How to Measure SEO Performance – 7 Essential Metrics
How should you measure SEO performance? We recommend monitoring these 7 metrics to help analyse your SEO performance
How White Label Services Can Benefit Your Agency
What are white label digital marketing services? A white label digital marketing agency often offers a package of services such as SEO, Content Marketing, Google Ads, or Facebook Ads that you can rebrand with your logo/name and resale to your clients for a premium...
How to Write a Good Connection Invite for LinkedIn
LinkedIn has over 30 million users in the UK alone and 40% of B2B marketers say LinkedIn is the most effective platform for driving high-quality leads (source). In light of this, it’s no surprise that LinkedIn is one of the most popular social media platforms for B2B...
Should Your Business Have a Blog?
As we’ve written many times, blog posts are one of the most useful marketing assets you can have. There are several benefits to starting a blog for your business, including: Raising the online profile of your company Demonstrating the expertise and capabilities within...
Google Analytics 4- What Do You Need to Know?
By now it is likely you will have heard about the migration to Google Analytics 4. All standard Universal Analytics properties are due to stop processing in July 2023, meaning businesses have just under a year to prepare for the move to GA4. As this migration has been...
How to Handle Nightmare Clients
Anyone working in a marketing agency is likely to have a nightmare client or two in their time. The ones that make you dread meetings, stress about things that really don’t matter, and make you wonder if you can get away with calling in sick today… We’re all human and...
Top Tips for Creating an Effective Google Ads Campaign
Thinking of using Google Ads to promote your business? Here are our top tips for creating an effective campaign. Evaluate Google Ads for your business Before you even start creating a Google Ads campaign, you need to evaluate and analyse three things: Is Google Ads...
The Benefits of Email Marketing
What is Email Marketing? Email marketing is a digital marketing strategy that allows businesses to send targeted messages directly to customers via email. It is a cost-effective and efficient way to increase brand awareness, drive website traffic, and boost sales. Key...
Simple Ways to Repurpose Your Content Effectively
We are regularly professing the benefits of repurposing content to our clients and network. Creating great content takes a lot of effort, meaning you will want to make the most out of it. Repurposing your existing content allows you to extend its life, address a new...
Introducing Amy Our New Search Marketing Manager
Hi everyone! I’m Amy, the new search marketing manager with Logic. I’ve been with the team for just over 3 months now, so I feel like it’s time to introduce myself. My background is in the fashion industry. I graduated from my undergraduate Fashion Management...
7 Tips to Increase Your Social Media Engagement
Social media is one of the leading ways brands market themselves to their target audience. But posting alone is not enough.Beyond brand awareness, you should be looking to develop brand affinity and advocacy by increasing your audience’s engagement with your content...
How Can Google Ads Help You Advance Your Business Goals?
Google ads can help you to drive business through all your touchpoints, digital and in-person. They target customers at the awareness and consideration stages of the buyer’s journey and encourage these customers to interact with your business and consider your...