Insights
Practical digital marketing insights, strategies and analysis from the Logic Digital team.
Our insights into the digital world.
Social Ads Vs Search Ads: Which Is Best for You?
Advertising online is a crucial part of most businesses’ digital marketing strategy but with so many different advertising platforms to explore, which route should businesses take? We’re going to explore two of the most popular advertising methods – Search Ads and...
What Is AMP and Why Is It Important?
With page speed set to become a more important ranking factor for Google, it’s time for web developers to re-visit AMP and the benefits it can have for your website. AMP (Accelerated Mobile Pages) is an open source, website publishing technology designed by Google to...
What Should Digital Marketing Look Like Post COVID-19?
As we went into lockdown and slowly got used to the new ways of managing a business, a number of things shifted in the way that brands marketed and promoted themselves. This has left a mark on the world of marketing for the foreseeable future – changing circumstances...
Why Should You Use White Label SEO?
White label SEO (or SEO reselling) refers to an agency or business selling SEO services to clients that are coming from another provider. This third-party provider leaves their own branding off any documents, reports or access details to allow the agency/business to...
Get Ready for Google’s “Page Experience” Algorithm Update
Google has announced a significant change to their algorithm that will take place at the earliest next year. The change will place a higher emphasise on the page experience when ranking sites in SERPs. While the search engine has always placed some weight in this area...
Optimise the Digital Customer Journey and Grow Sales Online
Almost every business has a presence online. But not every business is equal. Even if you have a website and social media profile like your competitor, they may be getting higher sales because they’re creating better digital customer journeys. Customers online are...
What’s the Best Way to Redesign Your Website?
Rebuilding your website can be both an exciting and terrifying experience (we know this first-hand having redesigned our own in the last 12 months!). You can let your creativity free when finding a new look for your website but if you’re constantly asking yourself...
6 Quick Tips to Create a PPC Ad That Promotes Your Business
Getting your PPC ads right in Google Ads or Bing Ads can be hard even for the most experienced specialists. But these ads can play a crucial role in your wider digital marketing strategy so it’s important that you take the time to craft a great PPC ad that will get...
How to Connect with Your Audience and Grow Customer Base
In a world where customers are becoming increasingly immune to old-school marketing tricks, creating a genuine connection with your audience is the key to long term growth and business success. But how are you supposed to create a genuine connection when digital...
SEO Tools That Will Make Your Life Easier
SEO can involve a number of complex tasks including identifying the current issues, finding solutions for them, and measuring the success of the strategy you’ve implemented. Sometimes the most time-consuming part of an SEO’s day can simply be identifying the issues...
How Can Digital Marketers Provide Support Through COVID-19?
With the world on lockdown and vulnerable people at risk, lots of us are finding ways to help our communities on a personal level – but how can we contribute on a professional level? Digital marketing experts can be especially helpful at a time when almost all sales...
How to Keep Your Business Alive Online
With only essential stores being allowed to be kept open and everyone being advised to stay in their homes during the COVID-19 pandemic, a lot of small businesses who rely heavily on footfall in their local communities are struggling to maintain sales. If you’re...