Insights
Practical digital marketing insights, strategies and analysis from the Logic Digital team.
Our insights into the digital world.
What is Evergreen Content and How Do I Create It?
You might spend hours crafting a blog post that gains traction for a day or two - then disappears. The result? Unpredictable traffic, limited leads, and constant pressure to produce more. But there’s a smarter way to approach content creation - one that...
The Best Social Media Marketing Campaigns of 2024
In 2024, the social media game changed…again. Attention is harder to earn, audiences are savvier, and the platforms themselves are evolving fast. But the brands that are winning are not just posting, they’re connecting and boosting exposure. In fact, 83% of marketers...
How to Filter Out Test Data in GA4 (And Why It Matters)
The dust might have settled on the transition from Google Analytics (UA) to Google Analytics 4 (GA4), a.k.a “that one time that Google confused everyone and even ended up apologising for it”, but excluding test data from GA4 still ranks quite high in the list of...
Ask the PPC Expert: 7 Common PPC Performance Killers
Hi, I’m Amy – Senior Account Manager and in-house PPC expert here at Logic Digital. I’ve managed countless Google Ads accounts across a wide range of industries, and one thing I hear all the time is: “How can I make my PPC campaigns perform better?” Whether you’ve...
AI in Marketing: Market Size Statistics
The rapid growth of artificial intelligence (AI) in marketing is reshaping the industry, with spending projections reaching unprecedented levels. Here are the key figures driving this transformation: Global spending on AI in marketing reached $36...
Image SEO Explained: Optimise Your Images For Search Engines
The days in which being good at SEO meant focusing only on keywords are long gone. Marketing trends keep on evolving together with the rest of the digital landscape; SEO is no alien to this: if you want to stay ahead of the curve and beat your competitors while...
Blog SEO Checklist – A 9-Step Guide to Boost Rankings in 2025
You’ve spent hours crafting the perfect blog post, but it’s barely getting any traffic. Sound familiar? Many businesses struggle to rank on Google, not because their content isn’t valuable, but because it’s not optimised for search engines. Google uses...
How to Prepare for Cookieless Tracking on PPC Campaigns
Digital advertising is undergoing a significant transformation as the industry shifts away from cookie-based tracking. This change has profound implications for pay-per-click (PPC) campaigns, affecting how advertisers target audiences and measure campaign...
Struggling with Low Website Traffic? Here’s How To Boost It.
Did you know, 68% of online experiences begin with a search engine? And if your website isn’t showing up, your business is invisible to people who are already searching for what you offer. As a business owner, you might’ve invested in a website and even tried...
The Power of User-Generated Content
Are you a small brand struggling to cut through the digital noise and connect with your audience? Do you feel like no matter what you try, your marketing efforts are hitting a brick wall? The solution you might be overlooking is User-Generated Content...
How to Use Short-Form Video Content for Marketing in 2025
Short-form video content has taken the digital marketing world by storm. With the rise of platforms like TikTok, Instagram Reels, and YouTube Shorts, brands are leveraging this highly engaging format to capture audience attention and drive conversions. The data...
Technical SEO Best Practices for Website Migration
Planning a website migration? Whether you’re moving to a new domain, switching platforms, or giving your site structure an overhaul – there’s one thing you can’t afford to ignore: technical SEO. Done right, a migration can improve your site’s performance....