How to Implement E-E-A-T on Websites 

If you want your website to rank well on Google, E-E-A-T is an SEO secret weapon that really packs a punch.  

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness.  

Simply put, Google wants to show high-quality content that’s written by people who know what they’re talking about, have real experience, and can be trusted. 

Here’s our super simple guide to help you add E-E-A-T to your site and boost your overall SEO performance in the process. 

1. Show you’ve got real experience 

Google loves content written by people who’ve actually done the thing they’re writing about.  

Here’s how to show it: 

• Write from personal experience: share real stories, examples, and practical tips. If you’ve used a tool, visited a place, or done the job – say that! 

• Add author bios: every blog post should have a short bio explaining who wrote it and why they’re qualified. 

• Use photos or videos: if you’re writing a review or guide, include original photos, screenshots, or video clips to prove it’s hands-on experience. 

2. Prove you’re an expert 

Expertise means you know your stuff and can explain it clearly. But how do you demonstrate that? 

1.  Don’t just skim the surface – get detailed and answer the common questions people are asking. 

2. Back up any facts or stats with links to credible sources like government websites, research papers, or recognised publications. 

3. Google’s more likely to trust a site that focuses on one area or specialisation, whether that’s skincare, recycling, or small business law – so try to keep things niche. 

3. Build authoritativeness  

To build authority, you need to get other people trusting and talking about your website. 

One way to do this is by getting links from other well-known websites in your industry. If a respected site links to you, Google sees that as a good sign.  

It also helps if your name or business is mentioned in the news or in expert articles. That shows people see you as a trusted voice.  

Try to keep your brand name and message the same everywhere, including your website, social media, and any online profiles.  

The more consistent and visible your brand is, the more trusted it becomes. Easy! 

4. Make your site trustworthy 

Trust is really important for people and search engines alike, and there are a few steps you can take to boost yours: 

• Make sure your contact details are easy to find so visitors know where to reach you.  

• Be open about where your information comes from, and always be honest, especially if you’re giving advice or recommending products.  

• Don’t underestimate the power of user-generated content! When you get good reviews or testimonials from real customers, show them off on your site – they help new visitors feel confident.  

• If someone leaves a bad review, don’t ignore it! Reply politely and try to fix the issue. This shows you care and can be trusted by potential clients or visitors. 

5. Don’t forget about technical SEO 

Some technical SEO tweaks can help Google understand your site better and support your E-E-A-T efforts: 

1. Use clear, descriptive links. Don’t just link with “click here”. Use keywords that explain what the page is *actually* about. 

2. Make your site fast and mobile-friendly. If your site’s slow or hard to use on a phone, Google’s much less likely to rank it well. 

3. Add schema markup and structured data to your site. This is special code that helps Google understand your pages (like review scores, author info, and more). 

4. Match your content to user intent. Think about what your reader is really looking for, then make sure your content answers it clearly. 

If you’re a beginner, you can use tools like Semrush, Ahrefs, and Hubspot to help you cover the basics of technical SEO.  

Once you get into the more complicated steps and processes though, you’re going to want to work with a technical SEO expert to take your website to the next level with specialised technical improvements. 

Final thoughts on E-E-A-T 

We know this is a lot to take in, but you don’t need to tick every E-E-A-T box overnight.  

Start small: add author bios, show real experience, and focus on creating helpful, people-first content for your users. 

The more trust and authority you build, the better your chances of ranking and converting your visitors into customers. 

When it comes to optimising your site with digital strategy and technical SEO tweaks, having the skills, know-how, and hands-on experience makes all the difference.   

At Logic Digital, our specialist SEO services are on hand to bring digital expertise to your business. 

We’re always ready to put the power of digital marketing into action. Contact Logic Digital today and we’ll get in touch to find out how we can help your business grow. 

FAQs: E-E-A-T and SEO