Our insights into the digital world.
What is the digital buyer journey (and how can you use it to grow your business?)
What is the digital buyer journey? If you’re doing any kind of marketing activity for your business, you will be targeting some stage of the digital buyer journey – whether you know it or not. The digital buyer journey is simply the experience a person has with your...
What imagery should you use on your website?
https://vimeo.com/504371438 One of the key elements that you should be aiming for with your website is to provide a good user experience. If you’ve put all this effort into SEO, social media or paid advertising to drive people through to your website, it will all be...
How to create a buyer persona
We talk about buyer personas a lot in our articles because they are the key to a successful marketing campaign. Everything from the platforms you’re active on to the imagery you use on social media should be informed by your buyer personas. In this article, we’ll walk...
What imagery should you use in your ads?
Ads are, without a doubt, a great way to get in front of your target audience, build awareness of your brand and drive customers to your company. With digital ad audiences being nearly twice as attentive as traditional TV audiences, it makes sense that businesses are...
What imagery should you use for social media?
https://vimeo.com/500048714 Social media is integral for any business that wants to grow in 2021. 80% of Instagram users follow a business profile and 66% of Facebook users say they feel more confident in a brand after messaging them on the platform. From a business...
How to repurpose your content
Repurposing content is a tactic that most content marketers swear by – it takes a lot of effort to create a great piece of content so really you want it be useful more than just the once. By creating different versions of the same content, you can extend it’s life and...
Creating a Social Media Strategy
At its core, social media is an opportunity for you to interact with both your existing customers as well as potential new customers. In addition, a strong social media strategy allows you to supply your customers with improved customer service, whilst at the same...
