Our insights into the digital world.
How much should you spend on Facebook ads?
In all honestly, answering the question “how much should you spend on Facebook ads” can feel a bit like answering “how long is a piece of string”. But it is something small business owners and marketing managers ask us regularly so here is some advice to help you set...
Why you should be using BOTH print and digital marketing
Nowadays, digital and print marketing are often considered and used in silos – with many businesses usually opting for one or the other, but not both. However, when used in conjunction with one another, print and digital marketing can elevate the results of your...
How to choose a PPC agency
PPC once referred to a form of ads that were paid for based on how many clicks they received (Pay-Per-Click) however as bidding structures have evolved they now encompass all ad types offered via an auction system regardless of whether you pay for clicks, impressions...
How can small businesses use SEO?
As a small business owner, you may have heard the phrase “Search Engine Optimization” (or SEO) before and thought that it sounds far too technical or complex for you to utilise. Put simply, SEO is any activity aiming to get your website to appear higher up in Google...
Do you really need a copywriter to successfully promote your business online?
TL;DR: Yes, you do. Copywriters make the world of marketing (both digital and traditional) go round. Without copywriters, we’d have jargon-filled gibberish riddled with typos taking over our lives. While not everything you write online will need to go through a...
What should you be posting on social media? (3 simple things for small businesses to remember)
If you Google ‘what to post on social media’, you’ll be greeted with several articles telling you 50+, 20 or 70 (70!) different things to post. Which, to us, seems like far too many for busy business owners to remember. We want to make social media marketing as simple...
How to set marketing goals
Marketing goals are specific objectives set out in your marketing plan to be achieved by the actions in your marketing strategy. But how should you actually go about setting them? Yes, we all know about SMART goals and KPIs but with so much jargon it can be easy to...
