Our insights into the digital world.
What is Evergreen Content and How Do I Create It?
You might spend hours crafting a blog post that gains traction for a day or two - then disappears. The result? Unpredictable traffic, limited leads, and constant pressure to produce more. But there’s a smarter way to approach content creation - one that...
The Best Social Media Marketing Campaigns of 2024
In 2024, the social media game changed…again. Attention is harder to earn, audiences are savvier, and the platforms themselves are evolving fast. But the brands that are winning are not just posting, they’re connecting and boosting exposure. In fact, 83% of marketers...
How to Filter Out Test Data in GA4 (And Why It Matters)
The dust might have settled on the transition from Google Analytics (UA) to Google Analytics 4 (GA4), a.k.a “that one time that Google confused everyone and even ended up apologising for it”, but excluding test data from GA4 still ranks quite high in the list of...
Ask the PPC Expert: 7 Common PPC Performance Killers
Hi, I’m Amy – Senior Account Manager and in-house PPC expert here at Logic Digital. I’ve managed countless Google Ads accounts across a wide range of industries, and one thing I hear all the time is: “How can I make my PPC campaigns perform better?” Whether you’ve...
AI in Marketing: Market Size Statistics
The rapid growth of artificial intelligence (AI) in marketing is reshaping the industry, with spending projections reaching unprecedented levels. Here are the key figures driving this transformation: Global spending on AI in marketing reached $36...
Image SEO Explained: Optimise Your Images For Search Engines
The days in which being good at SEO meant focusing only on keywords are long gone. Marketing trends keep on evolving together with the rest of the digital landscape; SEO is no alien to this: if you want to stay ahead of the curve and beat your competitors while...
Blog SEO Checklist – A 9-Step Guide to Boost Rankings in 2025
You’ve spent hours crafting the perfect blog post, but it’s barely getting any traffic. Sound familiar? Many businesses struggle to rank on Google, not because their content isn’t valuable, but because it’s not optimised for search engines. Google uses...
