Insights
Practical digital marketing insights, strategies and analysis from the Logic Digital team.
Our insights into the digital world.
Vectorise Your Website and Transform Your Content Strategy
Whether you are a keen supporter of AI or look at it from a safe distance and the same side-eye John Connor would give it after learning a thing or two about befriending bots back in his days, you will have to agree on one thing: we are witnessing aa digital...
How to Optimise Your Google Business Profile for Local SEO
Want more customers to find you on Google without spending a penny? Your Google Business Profile (GBP) is one of the most powerful (and free) tools you’ve got. If you want your business to appear in search results, your Google Business Profile needs to be set up...
The Importance of Digital Accessibility
More than 1.3 billion people or about 16% of the global population, live with some form of disability. Yet countless websites and digital tools still exclude these users through poor web design, inaccessibility, or lack of awareness. Digital accessibility isn’t just...
Bing Webmaster Tools: Set Up and Best Practices
Did you know that Bing powers around 900 million searches every day worldwide? While Google tends to dominate SEO discussions, savvy digital marketers know that ignoring Bing means missing out on a significant and engaged audience, and that this...
How to Build a Strong Brand Identity
Did you know, it takes only 0.05 seconds for people to form an opinion about your website? That’s faster than a blink! In that fraction of a second, your brand identity and user experience is either making a powerful first impression or being instantly forgotten. ...
Why We Still Do Manual Work in an AI-Driven World
There is no denying it; whether we like it or not, it looks like AI is bound to become a staple of the world as we know it. As we are effectively experiencinga digital trasformation first-hand (that sees artificial intelligence, automation and rapid...
How to Implement E-E-A-T on Websites
If you want your website to rank well on Google, E-E-A-T is an SEO secret weapon that really packs a punch. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Simply put, Google wants to show high-quality content that’s...
What is Evergreen Content and How Do I Create It?
You might spend hours crafting a blog post that gains traction for a day or two - then disappears. The result? Unpredictable traffic, limited leads, and constant pressure to produce more. But there’s a smarter way to approach content creation - one that...
The Best Social Media Marketing Campaigns of 2024
In 2024, the social media game changed…again. Attention is harder to earn, audiences are savvier, and the platforms themselves are evolving fast. But the brands that are winning are not just posting, they’re connecting and boosting exposure. In fact, 83% of marketers...
How to Filter Out Test Data in GA4 (And Why It Matters)
The dust might have settled on the transition from Google Analytics (UA) to Google Analytics 4 (GA4), a.k.a “that one time that Google confused everyone and even ended up apologising for it”, but excluding test data from GA4 still ranks quite high in the list of...
Ask the PPC Expert: 7 Common PPC Performance Killers
Hi, I’m Amy – Senior Account Manager and in-house PPC expert here at Logic Digital. I’ve managed countless Google Ads accounts across a wide range of industries, and one thing I hear all the time is: “How can I make my PPC campaigns perform better?” Whether you’ve...
AI in Marketing: Market Size Statistics
The rapid growth of artificial intelligence (AI) in marketing is reshaping the industry, with spending projections reaching unprecedented levels. Here are the key figures driving this transformation: Global spending on AI in marketing reached $36...