Digital Marketing

Whether you are a keen supporter of AI or look at it from a safe distance and the same side-eye John Connor would give it after learning a thing or two about befriending bots back in his days, you will have to agree on one thing: we are witnessing aa digital...

Want more customers to find you on Google without spending a penny? Your Google Business Profile (GBP) is one of the most powerful (and free) tools you’ve got.  If you want your business to appear in search results, your Google Business Profile needs to be set up...

More than 1.3 billion people or about 16% of the global population, live with some form of disability. Yet countless websites and digital tools still exclude these users through poor web design, inaccessibility, or lack of awareness. Digital accessibility isn’t just...

Did you know that Bing powers around 900 million searches every day worldwide?   While Google tends to dominate SEO discussions, savvy digital marketers know that ignoring Bing means missing out on a significant and engaged audience, and that this...

Did you know, it takes only 0.05 seconds for people to form an opinion about your website? That’s faster than a blink! In that fraction of a second, your brand identity and user experience is either making a powerful first impression or being instantly forgotten. ...

There is no denying it; whether we like it or not, it looks like AI is bound to become a staple of the world as we know it.   As we are effectively experiencinga digital trasformation first-hand (that sees artificial intelligence, automation and rapid...

If you want your website to rank well on Google, E-E-A-T is an SEO secret weapon that really packs a punch.   E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness.   Simply put, Google wants to show high-quality content that’s...

The dust might have settled on the transition from Google Analytics (UA) to Google Analytics 4 (GA4), a.k.a “that one time that Google confused everyone and even ended up apologising for it”, but excluding test data from GA4 still ranks quite high in the list of...

The rapid growth of artificial intelligence (AI) in marketing is reshaping the industry, with spending projections reaching unprecedented levels.   Here are the key figures driving this transformation:  Global spending on AI in marketing reached $36...

Digital advertising is undergoing a significant transformation as the industry shifts away from cookie-based tracking. This change has profound implications for pay-per-click (PPC) campaigns, affecting how advertisers target audiences and measure campaign...

Did you know, 68% of online experiences begin with a search engine? And if your website isn’t showing up, your business is invisible to people who are already searching for what you offer.  As a business owner, you might’ve invested in a website and even tried...