Web Development Case Study: Boosting Traffic, Leads & Bookings with Web Design, SEO & UX

The Challenge

Our client, a travel agency specialising in bespoke golf trips along Spain’s northeast coast, had built a solid reputation through word of mouth and long-standing relationships with golf resorts. However, their digital presence didn’t reflect the premium quality of their offerings, so they contacted us for web development services.

In our website audit, we notice their previous website had several common issues:

• Outdated design that lacked mobile responsiveness
• Poor site structure with confusing navigation
• Incomplete or duplicated meta tags
• No clear call-to-actions (CTAs)
• Slow load speeds and poor performance on Core Web Vitals
• Minimal content and limited SEO value

The business wanted a website that would reflect their high-end golf packages, appeal to both casual and avid golf travellers, and convert more visitors into enquiries and bookings.

Their goals included:

• Improving on-page SEO to attract organic search traffic
• Creating dedicated landing pages for each destination and golf resort
• Enhancing user experience with better navigation and layout
• Integrating high-quality visuals to showcase golf resorts and courses
• Increasing enquiry forms and bookings directly from the website
• Building a site that could scale with future offerings

Our Approach – Full website redesign

We rebuilt the website from scratch using a modern CMS, ensuring it was responsive across all devices and delivered fast load speeds. The layout was designed to highlight key destinations and offers clearly and attractively.

Improved navigation structure

A logical, streamlined navigation menu was developed to make it easy for users to browse destinations, golf resorts, and packages.

Dedicated landing pages

We created individual, SEO-optimised pages for each golf course and travel package. These pages included unique content, local keywords, resort information, and strong CTAs.

Keyword research & on-page SEO

Using strategic keyword research, we targeted high-conversion search terms (e.g., “golf holidays Costa Brava”, “golf trips Spain north coast”). Each page was optimised for relevance and search intent.

High-quality visual content

We integrated large-format images and video content showcasing the golf courses and surrounding areas to appeal to high-end travellers.

Conversion optimisation

Clear CTAs like “Request a Quote,” “Plan Your Trip,” and “Enquire Now” were implemented on all key pages. We also introduced short forms for easy lead capture.

Technical SEO & performance optimisation

We optimised page speed, ensured proper HTML tagging, schema markup, and implemented SSL, structured data, and image compression.

Read more: The 7 Stages of the Website Design and Development Process

The Results

Since launching the new website, the travel agency has seen measurable improvements across the board:

• 70.5% of all website traffic now comes from organic search
• The US market saw increased engagement, highlighting the impact of our international SEO strategy.
• +130% increase in organic search traffic within 6 months
• Bounce rate reduced by 38%, indicating better user engagement
• Average session duration increased by 52%, as users explored multiple pages
• 37% increase in conversions via website forms
• Ranking on page 1 for 10+ golf travel-related keywords and page 2-3 for , including high-value phrases.
• 50% of users now browse on mobile, up from just 22% before the redesign, thanks to a fully responsive layout

Your website should be your top-performing sales tool. For this golf travel agency, a modernised, search-optimised site not only improved visibility, it increased bookings, engagement, and client trust.

Ready to redesign your site for better performance? Contact us today for our web development services, and let’s build something powerful together.