Our insights into the digital world.
A step-by-step guide to using LinkedIn for lead generation
There is so much advice on the web outlining how LinkedIn can produce lead generation for your business that it can all get a bit confusing. Which techniques are best? Should some techniques be deployed first or in a particular order? Or is the key to successful lead...
The most valuable Google ad assets for your ad campaign
Google Ads is a great tool for brands trying to reach their target audience online. Amy from Logic Digital discusses their benefits along with other industry specialists. Ad extensions are a critical factor when it comes to determining your ad rank – by using ad...
What imagery should you use in your paid ads?
Paid ads are, without a doubt, a great way to get in front of your target audience, build awareness of your brand and drive customers to your company. With digital ad audiences being nearly twice as attentive as traditional TV audiences, it makes sense that businesses...
6 unbeatable LinkedIn tips to grow your business
LinkedIn is a great social media marketing tool to help you grow your business by reaching B2B audiences and raising awareness of your brand. According to research, 80% of all B2B social media leads are generated on LinkedIn. However, it’s not as simple as setting up...
What imagery should you use for social media?
https://vimeo.com/500048714 Social media is integral for any business that wants to grow in 2021. 90% of Instagram users follow a business profile and 66% of Facebook users say they feel more confident in a brand after messaging them on the platform. Read on and watch...
How to start a company blog in 2024 (6 easy steps)
Are you trying to improve the search engine ranking of your business? Wondering how to start a small business blog? We understand! It can be difficult to keep up with search engines algorithms, and the battle for the top spot for your business niche can seem like a...
Which Pages Should You Exclude From Your Website Sitemap?
Have you ever felt lost at sea navigating around your website structure, specifically when it comes to deciding how to organise its sitemap? You're definitely not alone, and yes - it can be a bit of a maze out there. When it comes to deciding which URLs should be...
