Insights
Practical digital marketing insights, strategies and analysis from the Logic Digital team.
Our insights into the digital world.
Why Is Seo Better Than PPC? Battle of the Kings.
SEO (search engine optimisation) and PPC (Pay Per Click) may be considered ‘sisters’ in the online marketing world; however in reality they are always in contention. Part of the problem stems from the way they are used competitively to help improve your rankings and...
Inbound Marketing “In a Nutshell”
Unlike outbound marketing which is costly and outdated; inbound marketing strives to get your business found by consumers by leveraging your web content and bringing them direct to your website. At the same time, inbound marketing aims to benefit your audience and...
How Internet Marketing Has Changed
It is scary to think how dependent we have become on the internet since CERN made it free 22 years ago. Since then this medium has gone on to allow us to share stories and updates with our friends from across the world at a click of a button, as well as making...
Your Go-To Guide To SEO for E-commerce in 2016
Of all the website types you’ll find on the internet, e-commerce sites easily benefit the most from SEO, as not only can this marketing technique help to direct consumer transactions; implement SEO on your most popular pages and it can help to drive more traffic to...
How to Write Killer Content, Even for a Dull Niche
Let’s be honest for a moment – not all niches are interesting. In fact, unless you have got a genuine interest in the industry or have an expressed need for one of their services, more often than not you’ll encounter a number of dull niches during your search of the...
How to Create Great Content That People Want to Read
Since the arrival of Panda, having ‘good’ content is no longer good enough. To rank on Google these days you need to keep regularly producing fresh, exceptional content that answers all your audiences’ queries. No longer can you shove keywords into an article and hope...
Discover The Advantages of White Label SEO
This is not to be confused with White Hat SEO tactics, although we have to admit it does sound similar. White label SEO essentially happens when a company decides to provide a service they currently don’t have in-house, yet wish to supply the service to their...
Is There an Alternative to Keyword Targeting?
Keyword targeting has always caused a lot of discussion, especially since Hummingbird came out back in 2013. With marketers split over whether to ditch the idea of keyword targeting completely, and others campaigning for a balance between the two old-school keyword...