Our insights into the digital world.
How to create a winning social media strategy
At its core, social media is an opportunity for you to interact with both your existing customers as well as potential new customers. A strong social media strategy allows you to give your customers improved customer service, whilst at the same time providing you...
How to optimise a Google My Business Listing
Google My Business gives you the power to control exactly how your business is presented on Google Maps, Local Packs and in Google search results. This is arguably one of the most important areas to get right when it comes to reaching new customers for your local...
How to improve your CTR in Google Ads
Click-Through Rate (CTR) is a commonly overlooked metric in Google Ads that can actually be the key to a successful search campaign. By improving your CTR in Google Ads you can save money, achieve more conversions and have high performing ads overall. CTR is basically...
What causes “not set” problem in GA and how can you fix it?
Any digital marketer using Google Analytics likely has a bit of a love-hate relationship with the platform… While it’s a great tool to help you measure SEO performance alongside your other marketing activities, sometimes it seems like it’s going out of it’s way to...
Tools we swear by to make remote working easy for clients
This year more businesses than ever before have started to explore remote working as part of their long term business strategy – not only can it save on physical office space costs, it also opens up more options for clients since location is no longer such a big...
Everything Digital Marketing For Independent Businesses
Running your own business is enough work on it's own before you even start to think about the digital marketing side of it. But the truth is that getting your digital marketing strategy right can often be the key to increasing brand awareness, getting more leads and...
How to pick the right agency as a marketing consultant
When you’re an independent marketing consultant or coordinator, you want to make sure you pick the right agency to work with – not only to ensure you get the best results that build your own reputation but also to make your day to day operations as easy as possible....
