Digital Marketing for Optometrists
Marketing that brings your practice into focus
Logic Digital helps independent and multi-location opticians cut through the noise, climb local search rankings, and fill appointment books with high-value patients.
Digital marketing for opticians requires specialist expertise
Running an optometry practice is a unique balancing act. You need to present clinical expertise for eye health services while also retailing premium eyewear. Generic marketing often misses this nuance, treating you like a standard retailer or a GP, rather than the hybrid specialist you are.
At Logic Digital, we provide a prescription for growth that is tailored specifically to your industry.
Increase your online visibility
Ensure your practice is the first one potential patients see when they search for “eye tests near me” or “designer frames”. We help you capture high-intent traffic right when it matters.
Dominate local search results
With strategic SEO, we help you rank higher for the specific services you offer, from contact lens fittings to OCT scans, ensuring you compete effectively in your local area.
Fill your appointment diary with high-intent patients
We focus on attracting patients who are actively searching for eye tests, specialist services and premium eyewear — not vanity engagement or empty clicks.
Be found for the services that drive revenue
From NHS eye examinations and private eye care to dry eye clinics, myopia control and OCT scans, we help you rank for the services that matter most to your practice.
A strategy shaped around your practice, locations and growth goals
Whether you’re an independent optician or a growing multi-location practice, your marketing strategy is built around your positioning, catchment areas and capacity — not off-the-shelf packages.
Logic digital has been fantastic with our website, they have very modern ideas and keep the website moving along without any trouble.
As healthcare provider it is important our patients are given clear information in a functional website.
Alex first came out to see my business to understand my needs. Since then, Amy has lead the website in a clear fashion, always at hand and giving ideas without spending money when not needed. The website made by Mark has been fantastic.
The pricing is clear and what they offer, no hidden charges and they do have your business needs first.
Highly recommended.
Owner,
Safarian & Simon
Our services for optometrists
Website Design & Development
Your website is your digital shop window. We build fast, accessible, and conversion-focused websites designed to support key patient journeys. We balance clinical professionalism with modern design, making it easy for patients to book examinations, browse eyewear collections, or enquire about specialist services.
Local SEO
For opticians, local visibility is everything. Our SEO strategies are designed to secure long-term organic growth. We optimise your online presence for service-led keywords and multi-location searches, ensuring you capture traffic from patients right on your doorstep.
PPC (Google Ads)
Need bookings fast? Our paid media specialists run highly efficient Google Ads campaigns that target high-value services. We focus on cost efficiency and appointment volume, ensuring you aren’t wasting budget on clicks that don’t convert.
Content Marketing
Establish your practice as the local authority on eye health. We drive relevant traffic through educational content and thought leadership, repurposing these assets into engaging social posts that keep your community informed and loyal.
Trusted by leading brands in the optical industry
Logic Digital have supported us to deliver a digital enablement and support initiative for our partner network.
The Logic team are professional and experts in their field meaning we were able to deliver our support initiative with excellence and delight our customers.
Real results
See how we’ve helped businesses like yours.
Website Development Case Study: Boosting Traffic, Conversions & ROI with a Premium Website
ProjectsThe Challenge Based in the prestigious area of St John’s Wood, London, this high-end optician offers more than standard eye care. With advanced diagnostic services, specialist treatments for conditions like red and dry eyes, and exclusive designer eyewear...
Local SEO Case Study: How an Optician Ranked #1 in Local Area to Boost Traffic
ProjectsClient Overview Our client operates a chain of independent optician practices in Strabane (Northern Ireland) and Ballybofey (Ireland). As a local healthcare provider, their audience is limited by geography - people rarely travel far for eye tests, glasses, or...
PPC Growth Case Study: A London Optician’s Google Ads Success
ProjectsHow we helped a luxury London optician boost visibility by 1,148% and achieve a 59% lower cost per conversion through a tailored Google Ads strategy that drove high-quality leads and a 3,832% increase in conversion value.The Challenge This premium opticians...
Digital marketing specialists for opticians and optometrists
Logic Digital partners with independent and multi-location opticians who want sustainable, long-term growth.
We’ve worked closely with optometry practices, including ZEISS partner practices, and understand the balance between clinical credibility, compliance and commercial performance.
Our role is simple: help patients understand your expertise and make it easy for them to book.
About our team
Your practice is supported by experienced SEO specialists, paid media experts and strategists who understand local healthcare marketing and patient behaviour.
Alex Clifford – Director
If I am not helping businesses to improve their digital profile or performance then you will find me by the pond feeding the fish.
Amy Asin – Lead Account Manager
Search marketing manager, SEO and PPC specialist and content writer. Avid horticulturalist, can't survive without my plants.
Cristina Cappelletti – Search Marketing Manager
Dweller of all things digital marketing and search engine related with a passion for SEO and CRO. Baker, gamer and bookworm in love with Japan.
Deborah Keir – Head of Digital Marketing
Specialises in creating bespoke, data-driven digital marketing strategies to help businesses grow. When not hard at work, can be found cuddling with her fur baby or getting her hands dirty with clay.
Mark Donegan – Creative Manager
CSS pusher, Photoshop lover and all round web and design guy. Is never more than 2 metres away from some vinyl.
Tino Schreuders – Digital Marketing Specialist
SEO & Digital Marketing Specialist with a passion for content. Loves games, music & new recipes. Forever hosting/solving murder mysteries.
Ready to see better results?
Stop relying on generic marketing that doesn’t understand your practice. Partner with the agency that knows the optical industry inside out.
Logic Digital Packages
Prices start from £450