When you run a PPC campaign through Google Ads you can target your audience based on the keywords they’re searching for. But how do you know which keywords to target? This article will give you some tips and tricks to get you started
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Why is SEO better than PPC? Battle of the kings.
SEO (search engine optimisation) and PPC (Pay Per Click) may be considered ‘sisters’ in the online marketing world; however in reality they are always in contention. Part of the problem stems from the way they are used competitively to help improve your rankings and...
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