International SEO Case Study: Massive Traffic Gains for a Business Growth Agency in Germany

Client Background

Our client is an economic development agency based in a major city in Germany. Their mission is to help international companies and entrepreneurs relocate or expand their operations into the region, offering consulting services around site selection, funding access, legal guidance, and talent recruitment.

Their challenges included:

• Low international visibility in English-speaking markets
• A need to rank for high-intent queries like “invest in Germany” or “business setup in Europe”
• A limited backlink profile and inconsistent content output
• The need to build trust and authority with a global business audience

Our Approach 

We built a long-term international SEO plan with consistent monthly execution to grow authority, traffic, and conversions.

Ongoing SEO management

• Keyword strategy and competitor analysis updated monthly to target both short- and long-tail investment-related search terms in English
• Technical SEO improvements to enhance crawlability and UX across global devices
• On-page SEO optimisation for landing pages targeting sectors like logistics, tech, and life sciences

Link building & authority growth

• Ongoing outreach to earn high-quality backlinks from international business sites, directories, and relevant media outlets
• Focused on domain authority building in a competitive B2B space

Content strategy & creation

• Published a minimum of 3 high-value articles per month, covering:
  • Investment opportunities in Germany
  • Economic advantages of the region
  • Industry-specific insights for relocating businesses
• Developed a content calendar to align with trade shows, global trends, and Google algorithm priorities
• Structured content with clear calls to action, helping convert readers into enquiries

International SEO tactics

• Optimised English-language pages for international search engines
• Structured metadata and schema markup to improve SERP appearance
• Focused on non-branded keyword growth to increase new user acquisition

The Results

Year-on-year, the SEO campaign delivered outstanding performance gains:

• Sessions up 90.9% (from 941 to 1,800)
• Event count up 48% (to 8,400)
• Conversions up by 150%, with a measurable increase in enquiries from international leads

Organic performance:

• Organic sessions increased 3,500% YoY, with engaged sessions up 4,130%
• User engagement rose to 19+ hours, showing stronger content impact
• Most organic traffic now comes via non-branded keywords, proving new audience reach

Google Search Console

• Impressions up 932.8% (to 43.7K)
• Clicks up 1,526% (to 1.3K)
• CTR improved to 2.9%, up 574%
• Ranking for terms like “Germany GDP,” “business in Germany,” and “challenges of doing business in Europe”

By combining technical optimisation, consistent high-quality content, and authority-driven link building, we helped this regional agency transform its global digital footprint. The site is now ranking for key international business terms, driving high-value traffic, and converting interest into real-world investment enquiries.

This is international SEO working exactly as it should – strategic, scalable, and results-driven.