Facebook Ads Case Study: How a Nottinghamshire Trampoline Park Boosted Bookings

We helped a Nottinghamshire trampoline park boost event bookings with a 182% increase in traffic through hyper-targeted, fast-turnaround Facebook Ads that reached local parents at exactly the right time.

The Challenge

Our client, a trampoline park based in Nottinghamshire, faced a very specific challenge: they needed to quickly fill spots for regular events, especially during school holidays and weekends. Their core audience was local parents, especially mums, looking for fun and active experiences for their children.

They had tried traditional digital advertising before, including Google Ads PPC, but found the lead time too slow for the fast turnarounds they needed for events. They came to us for a faster, more responsive approach to reach the right people at the right time.

Our Approach

We created a location-specific, interest-targeted Facebook Ads campaign designed to generate instant visibility and conversions. Here’s how:

Audience targeting

We refined the ad targeting to:

• Reach parents in Nottinghamshire, especially women aged 25 – 50.
• Focus on those with interests in family activities, parenting, and local events.
• Exclude irrelevant audiences to reduce wasted spend.
• Timely campaign scheduling

Knowing that bookings typically surged before weekends and holidays, we:

• Scheduled ads to run in advance of school breaks.
• Increased ad spend during peak periods when parents are actively looking for things to do.

Ad creative that converts

We developed engaging ad copy and creative with:

• Bright, energetic imagery of kids having fun in the trampoline park.
• Clear, urgent calls to action like “Book Now” or “Spots Filling Fast!”
• Highlights of time-sensitive events like themed jump sessions, toddler mornings, or holiday specials.
• Optimised for mobile conversions

Since most users were browsing Facebook on mobile:

• We streamlined the booking flow from ad click to event page.
• Ensured pages loaded quickly and were easy to navigate.

The Results

Between May 1, 2025 – May 27, 2025, the Facebook campaign delivered 2,484 link clicks, up from 879 during the same period the previous year. That’s a 182.6% increase in traffic directly from social media ads

Breakdown of key ad sets:

Event 1: 538 link clicks

Event 2: 1,064 link clicks

Event 3: 882 link clicks

This dramatic increase in clicks translated into significantly more event bookings, helping the client fill capacity and reduce last-minute promotional pressure.

Why it worked

Fast turnaround: Facebook Ads allowed near-instant visibility, which is critical for short-notice events.

Hyper-relevance: By narrowing in on local, interested parents, we made every ad dollar count.

Performance-focused creative: We didn’t just post “fun” content – we built campaigns designed to drive action.

For businesses that need fast results with a local focus, paid social media advertising is a game changer. By combining smart targeting, strategic timing, and compelling creatives, we helped this trampoline park reach and convert their ideal audience when it mattered most.