Our insights into the digital world.
A Comprehensive Data Analytics Guide for Digital Marketers
Did you know that 87% of marketers say data is their most underutilised asset? It’s a frustrating reality for many businesses, struggling to prove ROI, make informed decisions, or get leadership to act on the insights provided. Data analytics can turn this...
Simple ways to repurpose your content effectively
We are regularly professing the benefits of repurposing content to our clients and network. Creating great content takes a lot of effort, meaning you will want to make the most out of it. Repurposing your existing content allows you to extend its life, address a new...
Introducing Amy our new Search Marketing Manager
Hi everyone! I’m Amy, the new search marketing manager with Logic. I’ve been with the team for just over 3 months now, so I feel like it’s time to introduce myself. My background is in the fashion industry. I graduated from my undergraduate Fashion Management...
7 tips to increase your social media engagement
Social media is one of the leading ways brands market themselves to their target audience. But posting alone is not enough.Beyond brand awareness, you should be looking to develop brand affinity and advocacy by increasing your audience’s engagement with your content...
How can google ads help you advance your business goals?
Google ads can help you to drive business through all your touchpoints, digital and in-person. They target customers at the awareness and consideration stages of the buyer’s journey and encourage these customers to interact with your business and consider your...
Why are buyer personas important?
A buyer persona is a guideline representation of a business’s ideal customer. Using market research and data about existing customers a persona can be created to help a business better understand their customers, and their wants and needs. This information is a...
Why is indirect marketing important?
Indirect marketing is arguably one of the best ways to market your business, regardless of size, budget, or industry. Why? Because indirect marketing helps businesses to increase awareness and affinity for their brand by creating intrigue around their story and makes...
