Our insights into the digital world.
How to create irresistible blog titles for your audience
Blog posts are a highly powerful marketing tool for any business. They allow you to: Showcase your expertise Attract links from other sites Create shareable content Improve search rankings But it is important that your blogpost has an eye-catching,...
How can social media work for your business?
Your customers are on social media - are you? Why do businesses love social media? At its core, social media is an opportunity for you to interact with both your existing customers as well as potential new customers. In addition, it is an avenue that allows you to...
How to integrate AMP into your existing site structure
Google is always striving to find new ways to improve user experience. From changing their algorithms to updating their best practices; Google is constantly aiming for the perfect experience. Bearing that in mind, it is little wonder that they came up with the concept...
Voice – The future of search. Find out all about it.
There’s no denying that times are changing; that the way we search is evolving and advancing in new and exciting directions. In just a few short years, we have progressed from simple 2 two word text searches to more complex 6-10 keyword phrases and searches done by...
How to use LinkedIn for direct and indirect marketing
When it comes to lead generation on LinkedIn, there are 2 key approaches for you to consider: direct marketing and indirect marketing. Implement them correctly and both have the power to get you in front of prospective clients, and ensure you remain at the forefront...
Who regulates internet marketing?
Every good business that hopes to conquer the web knows that the key to succeeding on the World Wide Web is to implement a strong internet marketing strategy. Yet who determines what is allowed and appropriate? Who regulates it? As a business it is important that you...
Why is SEO better than PPC? Battle of the kings.
SEO (search engine optimisation) and PPC (Pay Per Click) may be considered ‘sisters’ in the online marketing world; however in reality they are always in contention. Part of the problem stems from the way they are used competitively to help improve your rankings and...
