Our insights into the digital world.
Use LinkedIn to generate leads (7 tips that actually work!)
Creating a profile on LinkedIn is no longer enough to boost brand awareness, generate leads and encourage potential customers to engage with your business. 62% of B2B marketers generate leads on LinkedIn successfully, but you have to use LinkedIn effectively to get...
Keep your business running while all are losing their sh*t!
When working with clients it can be daunting to take time out of the office since you’re not just responsible for the performance of your own business, you’re also responsible for the performance (or some aspect of it) of your client’s business. At Logic we’ve drawn...
How your PPC and SEO strategy can work together
SEO and PPC are often thought of as completely separate marketing strategies, but there are times when the best results can be achieved by combining their activities. Search Engine Optimisation (SEO) involves optimising your website to be visible in search engines –...
What keywords should you target in your PPC campaign?
When you run a PPC campaign through Google Ads, you can target your ads in a number of ways, including by location, interests and demographics. Yet, among all of these, keywords are arguably the best choice for your PPC campaign, as you can easily target users based...
Key Marketing Terms You Need to Know For Your Business
Digital marketing is essential to the growth of most businesses. However, if you’re not in the business of marketing yourself, it can often be difficult to understand all the terms and jargon being used by your marketing team. Luckily, we’ve pulled together a list of...
7 SEO tips to help optimise your ecommerce website
According to Google, 79% of shoppers won’t purchase again if their experience of your website is bad. The company has also said that 53% of users will leave a site after 3 seconds if there is no response. Ensuring that your website is fully capable of attracting and...
Is your business ready for voice search?
With Alexa, Siri and Cortana, the impact of voice search is increasing at a considerable rate. The realisation of the ease and accessibility of voice search is growing. With over 1 Billion Voice Searches per month worldwide and 40% of adults using Voice Search....
